We aim for an “In Harmony with People and Nature” society.
The mission of the Suntory Group is to contribute to building society sustainable over the long term by working toward relationships in which both parties benefit without sacrificing the prosperous life culture of people or preservation of the natural environment.
The Suntory Group is pouring its strength into a wide range of social contribution activities.
The foundation for our philosophy to value these social contribution activities is rooted in the “Sharing the Profit” spirit actively passed down since our founding.
Founder Shinjiro Torii was almost religious in advocating this management philosophy.
His words taught us not only to reinvest in our businesses from our earnings but also ensure this revenue contributes to providing services to clients and business partners as well as to society.
As found in the basis of the “good for everyone” philosophy held by Omi merchants to conduct business good for the seller, the buyer, and for the people, Shinjiro Torii also always wanted to contribute to society.
This founding spirit has been past down without fail to today. It is alive in our arts and culture initiatives represented by Suntory Museum of Art and Suntory Hall as well as in support to the Social Welfare Organization Hojukai and other social contribution activities.
As part of these efforts, we are especially active in water sustainability incorporated into our environmental activities conducted under Suntory Follower Your Nature.
Water is the most important management resource for the Suntory Group as well as a vital resource shared by everyone around the world.
That is why we are grateful for the bounty nature has given us as a source for our products.
To ensure a healthy natural ecosystem giving us these blessings from nature, we will always endeavor in a variety of initiatives, including the Natural Water Sanctuary projects, Mizuiku - Natural Water Education Program and our bird conservation activities.
As a “Follow Your Nature” company, we will aim to stand as a corporate group which protects the forests that cultivate water and quenches the needs of society as water quenches the thirst of all living things.
Our hope to realize a society sustainable over the long term is the same as the passion shown by our founder.
Suntory Group Philosophy
"Mizu To Ikiru" is our corporate brand promise. It is not just a tagline, but an open door, welcoming employees, consumers, and external stakeholders to understand who we are and what we believe in. We strive to preserve the environment that nurtures and protects precious water vital to the earth while continuing to challenge ourselves for the creation of new value as a company that enriches society.
To Create Harmony with People and Nature
Our mission is the fundamental reason for Suntory to exist, and it guides and inspires our organization.
To create harmony with people and nature
We will focus on the needs of our customers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives. This is the mission of the Suntory Group.
Growing for Good
Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.
Growing for good
The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future. Each and every employee must never forget the passion and desire to persevere in their work to continue to grow as individuals who earn trust through sincerity, which is the "Good" in Growing for Good.
Our Values reflect our organization's culture.
It is forever fundamental to Suntory and expressed in the two statements: We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently. Those passions lead to the creation of new markets and also allowed us to offer new values. “Yatte Minahare” is the value that shall be the driving force of our business operations.
Giving back to society
By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships. We are committed to building a mutually beneficial relationships with stakeholders and society through sharing our success with the spirit of appreciation. This is also an unchanging value of the Suntory Group.
The Suntory Group's Code of Business Ethics
The Suntory Group's Code of Business Ethics is a foundation for every activity we do to realize our corporate philosophy. It formulates basic stance that we see important to fulfill our responsibilities to the society and gain its trust.
“Mizu To Ikiru”, literally “living with water”, is the promise we make to our customers, and the voice of our philosophy.
From here flow all our other brand attributes, and every facet of our business.
We value the blessings of water, and deliver them as goodness that touches every part of our world.
We protect water in all its forms. Like water, we change and adapt. Every day, we turn into something new.