We aim “To Create Harmony with People and Nature” for society.
The mission of the Suntory Group is to contribute to building society sustainable over the long term by working toward relationships in which both parties benefit without sacrificing the prosperous life culture of people or preservation of the natural environment.
The Suntory Group is pouring its strength into a wide range of social contribution activities.
The foundation for our philosophy to value these social contribution activities is rooted in the “Giving Back to Society” spirit actively passed down since our founding.
Founder Shinjiro Torii was almost religious in advocating this management philosophy. His words taught us not only to reinvest in our businesses from our earnings but also ensure this revenue contributes to providing services to clients and business partners as well as to society.
As found in the basis of the “good for everyone” philosophy held by Omi merchants to conduct business good for the seller, the buyer, and for the people, Shinjiro Torii also always wanted to contribute to society.
This founding spirit has been passed down without fail to today. It is alive in our arts and culture initiatives represented by Suntory Museum of Art and Suntory Hall as well as in support to the Social Welfare Organization Hojukai and other social contribution activities.
As part of these efforts, we are especially active in water sustainability incorporated into our environmental activities conducted under Suntory Follower Your Nature.
Water is the most important management resource for the Suntory Group as well as a vital resource shared by everyone around the world.
That is why we are grateful for the bounty nature has given us as a source for our products. To ensure a healthy natural ecosystem giving us these blessings from nature, we will always endeavor in a variety of initiatives, including the Natural Water Sanctuary projects, Suntory Mizuiku - Natural Water Education Program and our bird conservation activities.
As a “Mizu To Ikiru” company, we will aim to stand as a corporate group which protects the forests that cultivate water and quenches the needs of society as water quenches the thirst of all living things.
Our hope to realize a society sustainable over the long term is the same as the passion shown by our founder.
Suntory Group Philosophy
"Mizu To Ikiru" is our corporate brand promise. It is not just a tagline, but an open door, welcoming employees, consumers, and external stakeholders to understand who we are and what we believe in. We strive to preserve the environment that nurtures and protects precious water vital to the earth while continuing to challenge ourselves for the creation of new value as a company that enriches society.
To Create Harmony with People and Nature
Our mission is the fundamental reason for Suntory to exist, and it guides and inspires our organization. We will focus on the needs of our customers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives. This is the mission of the Suntory Group.
Growing for Good
Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company. The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future. This is the mission of the Suntory Group. Each and every employee must never forget the passion and desire to persevere in their work to continue to grow as individuals who earn trust through sincerity, which is the "Good" in Growing for Good.
Our Values Our Values reflect our organization's culture.
It is forever fundamental to Suntory and expressed in the two statements: We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently. Those passions lead to the creation of new markets and also allowed us to offer new values. “Yatte Minahare” is the value that shall be the driving force of our business operations.
Suntory Group Way
It sets out the standards of behavior expected of Suntory employees practicing in their daily activities, to make Suntory Group a company which is selected and loved by customers through the provision of unique values.
Suntory Group Code of Business Ethics
It sets forth the basic ethical principles to be followed by Suntory Group to fulfill social responsibilities and gain trust of society.
“Mizu To Ikiru” is the Suntory Group’s promise to our stakeholders.
Renew the world like water
As a company that delivers the blessings of water and nature to our customers, we will protect and pass on the natural environment to the next generation.
Satisfy people like water
Just as water quenches the thirst of all living things, so will we enrich lives by delivering products, services and social activities of value to customers and society.
Move freely like water
We will continue to be a company where all employees take up the challenge to create new value, moving freely and changing and adapting like water.
We will make continuous efforts in our daily activities to fulfill these three promises.