The Suntory Group's 7 Sustainability Themes 07 Enriching Life

Based on our founding spirit "Giving Back to Society," we contribute to enhancing social welfare, including the arts, culture, science, sports, and next generation education. We strive to help address local issues to enrich peoples' lives in each of the regions where we do business.

Social Awareness

"Giving Back to Society" - Enriching people's spirits and society since the founding

The sustainable society that we aim for is one in which we have realized the Suntory Group's corporate philosophy of "To create harmony with people and nature". We aim to enrich lives by delivering products and services of value to customers and society, while building long-lasting and mutually beneficial relationships with the people around us. We want to be a company that inspires and invigorates society, and so we thoughtfully engage in the arts & culture, science, sports, social welfare, and community activities relevant to the times. Such social activities of the Suntory Group are thought to also contribute to our business and sustainable growth of society.

  • While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships.
Contributing to the SDGs

Our Approach

Building mutually beneficial relationships with stakeholders and society through sharing success

Suntory engages with the arts through a variety of endeavors. In 2019, the Suntory Foundation for the Arts, which manages museums and halls, celebrated its 50th anniversary, and the Suntory Foundation, which aims to contribute to academic and cultural development, celebrated its 40th anniversary. We also support the education and development of the next generation in the fields of music, art, as well as sports. Beyond talent development support, Suntory supports athletics through its own rugby and volleyball teams' participation in league games as well as through its support of para-sports through Suntory Challenged Sports Projects. In addition, we continue to conduct community service activities, including providing support to social welfare organizations and disaster affected areas. This all ties to our spirit of "Giving Back to Society" which has existed since our company founding, a representation of our unchanging values.

Suntory Group Basic Policy on Social Activities

The Suntory Group strives to actively contribute to communities in order to help realize the society where people can full-heartedly enjoy life. Social contribution is the corporate motto inherited by our founder's spirit "Giving back to Society".
We are aiming to realize the rich growth of lifestyle culture as well as a sustainable global society to fulfill our social responsibility worldwide while delivering the highest-quality products and services to consumers based on our corporate philosophy "To Create Harmony with People and Nature".

  1. 1.Promote activities based on the standpoint of the next generation and actual situation worldwide together with our employees around the fields of arts and culture, sports, social welfare, and the natural environment.
  2. 2.Focus on a dialog with stakeholders and work to generate links and cooperation.
  3. 3.Support the wide-range of volunteer activities of employees.

Our Initiatives

Social contribution by the Suntory Group for helping prevent the spread of COVID-19

As COVID-19 spreads around the world, we have a responsibility as a corporate citizen to support society's efforts to overcome the difficulties faced globally. We are engaged in various efforts, always keeping our spirit of "Giving Back to Society" as our core. For example, we are providing alcohol distilled in Japan, the United States, Canada, and Europe to be used as disinfectant for medical institutions. We also are providing product and monetary donations to medical personnel and local communities around the world.

Recovery and Beyond
Launch of Programs for the Future of Tohoku and Kumamoto

Suntory Group launched programs to support programs that aim to build the future of Tohoku and Kumamoto as part of the initiatives to continue supporting the recovery activities in the regions after the Great East Japan Earthquake and Kumamoto Earthquake.
We have been continuing activities to support the recovery on a scale of 10.8 billion yen in total. As 2021 marking the tenth year since the Great East Japan Earthquake, We launched Future Challenge Program that aims to support the people in Iwate, Miyagi, and Fukushima that are striving to revitalize the region.
Subsidy totaling 100 million yen scale are planned to be granted to organizations and individual in over three periods from July 2021 to June 2024.
It has been five years has passed since the Kumamoto Earthquake. As a member of the local community that has a production plant in Kumamoto, Suntory co-hosts "Land of Water" Kumamoto Map of the Future Program with Kumamoto Nichinichi Shimbun. The Program targets local students from elementary schools to universities with the aim of passing down the memories and creating the future of Kumamoto with everyone involved. This program offers online lectures and workshops on recovery and disaster prevention to promote the next generation in Kumamoto to actively think and act. Their ideas about the future of Kumamoto are presented at a reporting session.