No.12018 March 27, 2014
Foreseeing further expansion in the whisky market, Suntory Liquors Limited will expand its whisky production equipment in order to provide a stable supply of whisky into the future.
Due to growing popularity for highballs in Japan, the market has expanded for five straight years since 2009 and is forecast to expand further in the future.
As for Suntory's whisky products, sales of Kakubin surpassed 3 million cases last year for the first time in 20 years. Furthermore, the premium whiskies Yamazaki, Hakushu and Hibiki have performed favorably and combined sales of the three brands have grown 16% year-on-year. Meanwhile, Suntory whiskies have earned higher accolades, such as winning prizes at international liquor competitions in recent years, and the volume of exports has also grown.
Now, Suntory will add two new pairs of pot stills at the Hakushu Distillery (in Hakushu-cho, Hokuto City, Yamanashi Prefecture, Japan) after adding pot stills at the Yamazaki Distillery last fall.
-- Details --
▼ Location: 2913-1 Torihara, Hakushu-cho, Hokuto City, Yamanashi Prefecture, Japan
▼ New Equipment: Two pairs of pot stills (total of 8 pairs of stills after addition)
▼ Investment: approx. JPY 1 billion
▼ Scheduled Operation Start: September 2014