— Non-alcoholic beer-type beverage market too estimated to have grown, up more than 20% year-on-year —
— New “All-Free” takes top prize in global competition —
New “All-Free” with renewals to taste, flavor, package, and communication made on February 13 (Tuesday) saw large growth in February sales volume, up 56% year-on-year to 550,000 cases*. “All-Free” brand total sales volume including “All-Free Collagen Rich” and other products was up approx. 50% year-on-year to 600,000 cases*.
*Converted to bottles (1 case=633 ml x 20)
New “All-Free” is a non-alcoholic beer-type beverage featuring a “refreshing light feel as it goes down”, developed with an aroma that flavors “beer-like taste”. Customers have given very positive reviews regarding contents, such as “it has greater beer-like feel than before” and “it flavors rich aroma much better”. The new TV commercials featuring Goro Inagaki and Shingo Katori also have been well received.
The February non-alcoholic beer-type beverage market was up more than 20% year-on-year, and it is estimated that new “All-Free” played a major role in spurring that growth. For new “All-Free”, Suntory will accelerate marketing activities to invigorate the non-alcoholic beer-type beverage market through consumer campaigns and the like with an aim of a 4% increase year-on-year in 2018 to 7 million cases.
New “All-Free” also received the top Platinum award at global beverage and liquor competition The World Beverage Competition 2017-2018 in the non-alcoholic beer-type category, a first for a Japanese brewer. Amongst global non-alcoholic beer-type beverages, new “All-Free” has been praised for its quality and innovation, and this is seen as a very meaningful development.
▼“All-Free” website http://suntory.jp/ALLFREE/