History of Locally Loved Brands

We are ever evolving to satisfy the people with unexpected drinking experience.

BRAND’S Essence of Chicken

1820
Mr. Henderson William Brand, royal chef to King George IV, creates a chicken essence beverage with the aim of improving the King’s health
1835
Launch of BRAND'S Essence of Chicken as a nutritional drink
1970s
Sales growth as a household staple in Asia
Rapid demand expansion thanks to consumers seeking products to enhance health and energy.
2015
180th anniversary of BRAND'S Essence of Chicken

Lucozade & Ribena

1929
Launch of Lucozade as a cold remedy for children
1938
Launch of Ribena
The blackcurrant drink rich in Vitamin C has been loved by a wide range of people, especially children.
2010s
Lucozade and Ribena have been evolving to match customer preferences and are now sold in more than 15 countries
In 2017-2018, the brands were reformulated to create lower sugar products in response to rising health consciousness.

Orangina

1936
Birth of Orangina
Allows consumers everywhere to enjoy the taste of Mediterranean oranges all year round!
Known for its charming bottle design.
1950s
Expansion of Orangina sales throughout France
First gained popularity in cafes.
1970s
Orangina promotion "Shake It!"
"Shake It!" slogan informs consumers how to best enjoy Orangina and its natural pulp content.
1980s
Orangina's national and regional popularity reaches global levels
2012
Orangina goes on sale in Japan by SBF

Just Juice

1981
Launch
The fruit juice brand is popular with a wide range of consumers in New Zealand’s fruit juice market.

Suntory Oolong Tea & Suntory Black Oolong Tea

1981
Launch of Suntory Oolong Tea
Establishment of sugar-free tea category.
2006
Launch of Suntory Black Oolong Tea (certified as a Food for Specified Health Uses)
Born as a high-value added product offering healthier benefits, by making full use of the knowledge and technology cultivated in developing Suntory Oolong Tea brand.

Suntory Tennensui

1991
Launch of Suntory Minami-Alps Tennensui mineral water
Suntory Tennensui brand has continued to expand sales and has been the No. 1*1selling brand on the mineral water market for 22 consecutive years.
2015
Launch of Yogurina & Suntory Tennensui
The product sales of this drink which is transparent yet has a strong yogurt flavor exceeded 10 million cases sold during the approximate nine months*2 since its release. This represents the fastest pace ever*3 for the flavored water market.
*1 Intage SRI Research: Mineral water sales volume, January 1996 through December 2017 (monetary amount)
[Retail outlets]
1996 – 2001 total for SM/CVS/general liquor shops/beverage & food shops/bakeries
2002 – 2006 total for SM/CVS/drug stores/general liquor shops/beverage & food shops/bakeries
2007 - 2017 total for SM/CVS/drug stores
*2: From April 14, 2015 to March 9, 2016, excluding two-month shipping stoppage: April 17 through late June
*3: SBF research

Boss

1992
Launch of Boss canned coffee
It has been a long-selling favorite that many consumers recognize as the "coffee of the working people."
2017
Launch of Craft BOSS series
This series was launched as the coffee beverage mainly targeting those who have new work styles that are no longer limiting workers to the office or specific work hours.
In this year, BOSS brand achieved 25 consecutive years of growth.

V Energy

1997
Launch of V Energy
Hugely popular every day energy drink.
2016
Launch of V Pure
V line-up expands with products such as V Pure, which is made with natural ingredients.

Okky

2003
Launch
This jelly drink with wide variety of flavors has been popular among wide range of customers for refreshment and as a snack.

Sting

2003
Launch
It has been a popular carbonated energy drink brand in Vietnam.

Iyemon & Iyemon Tokucha

2004
Launch of Suntory Green Tea Iyemon
2013
Launch of Iyemon Tokucha (certified as a Food for Specified Health Uses)
While evolving to offer the truly delicious tea, we expanded its line-up with FOSHU product, which has healthy benefits.

TEA+ & MYTEA

2013
Launch of TEA+ in Vietnam and MYTEA in Indonesia
The oolong tea drinks contain Oolong Tea Polymerized Polyphenols (OTPP), which helps block the absorption of fat in foods and suppress the increase of triglycerides after meals. They were produced through Suntory's technology of making oolong tea.

Nature's Twist

2013
Launch
It was released as the first in-house brand by Pepsi Bottling Ventures in the USA.

MayTea

2016
Launch in France
It is a low-sugar, infused ice tea available in a variety of flavors, which is utilizing Japanese tea-making technology.
2017
Launch in Belgium
2018
Launch in Spain
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