Global Shift in Consumer Preferences toward Natural and Healthy Products
For decades, the growth of the world beverage market was driven by consumer demand for carbonated soft drinks containing sugar. In recent years, however, a growing focus on health and a shift to RTD coffee and tea products have been reflected in increasing consumption of water and non-carbonated soft drinks, which now account for around 70% of the total market. This trend has been especially pronounced in Japan, where the percentage of water and non-carbonated soft drinks has risen to around 80% of the total market. This is even higher than the levels in Europe and North America. SBF believes that this shift in beverage demand will continue, and that consumers will increasingly seek beverages that are further natural and healthy. SBF will respond to these needs by accelerating its development of products that provide enjoyable wellness by combining emotional fulfillment with delicious taste and healthiness.