Suntory Beverage & Food Europe

Suntory Beverage & Food Europe

Suntory Beverage & Food France

  • Head Office
    40-52 bd du parc, 92200 Neuilly-sur-Seine - FRANCE

Suntory Beverage & Food Great Britain and Ireland

  • Head Office
    2 Longwalk Road, Stockley Park, Uxbridge UB111BA - UK

Suntory Beverage & Food Spain

  • Head Office
    Paseo de la Castellana 202, 28046 Madrid - SPAIN

EECM-Benelux

  • Head Office SIL
    SIL H.J.E. Wenckebachweg 123, 1096AM Amsterdam - THE NETHERLANDS
  • Head Office
    SBFP Suntory Beverage & Food Poland, Al. Wyscigowa 6, 02-681 Warszawa - POLAND
  • Head Office
    SBFB Suntory Beverage & Food Benelux, Rue du Cerf 127, 1332 Genval (Rixensart) - BELGIUM
Photos of core brands

Core brands including: Schweppes*, Orangina, Lucozade, Ribena, La Casera, Oasis*, Pulco, MayTea, TriNa* and Sunny D*

  • *
    Owned and commercialized within SBFE respective territories

Company Overview and Philosophy

Sustainable Growth with Purpose

Our environmental, social and corporate governance agenda is hugely important to us. We work towards the group’s global vision of ‘Growing for Good’; Doing the right thing by people and the planet as we produce, market and sell our drinks.

The sustainable work that we do is anchored by four key pillars; our drinks, our resources, our society and ourselves, that all reinforce the UN’s Sustainable Development Goals; a blueprint to achieve a better and more sustainable future for all.

By managing the impacts and issues in these areas through ambitious targets that are clear and measurable, and by forging leadership we seek to deliver harmony with our consumers, customers and with our own employees while respecting always our natural world. Our framework of responsibility and leadership will drive us forward, guide and inspire us. It will help make our ambitious and exciting vision of Growing for Good a reality.

Image of four key pillars

Our drinks
Harmony with consumers

Through our drinks we make and sell we will create harmony with our consumers, building trust in what we produce and playing a positive role in their lives. We will be a progressive force in our industry, leading by example in reducing ingredients that consumers tell us they want less of, and promoting the good stuff that helps people live more healthily and happily.

Less Sugar

By 2025 it is our ambition to have reduced added sugar across our portfolio by 35%.We are making excellent progress and by the end of 2020 have already delivered a 22% reduction from our baseline set in 2015. As well as re-formulating our drinks to lower the sugar content we are also introducing new lower sugar, lower calorie drinks such as Lucozade Revive, a lightly sparkling, naturally flavoured fruit-based drink in the UK.
We also launched Oasis O’Verger a fruity water with recipes made up of more than 46% fruit for an authentic taste, spring water and just the sugar naturally present in fruits (no added sugar / less than 5g/100 ml) for ultra-refreshing pleasure.

In Spain we have managed to reduce the sugar in our drinks by 42% (vs 2015) and we have also introduced low calorie Schweppes Lemon, Orange, Pink and Ginger Ale. These drinks are widely distributed and are available in 98% of retail points.

Photo of low calorie Schweppes

In Benelux (Belgium, Netherlands and Luxembourg) we launched Oasis Aquafruit, a fruity water containing more than 40% fruits with 100% ingredients from natural origin, without added sugars or sweeteners.
In the UK and Ireland we’ve reduced sugar across our core drink range by 57%, removing 25,000 tonnes of sugar and 98BN calories through a far-reaching reformulation programme. We’ve been bold with our decisions on our most famous drinks, introducing a zero or low-calorie alternative for each one of them.
In 2020, the total reduction of sugar was - 23% compared to 2006 on Oasis Tropical, our main recipe in France, without using sweeteners. All the recipes of the brand are renovated with less sugar and no sweetener while still retaining a delicious taste that consumers know and love!

Across all European Export and Commercial Markets, the amount of sugar added to our beverages was reduced by 7,2%, driven by launches of key flavors like Schweppes Tonic as Zero variants in the Nordics and increasing the share of zero variants in the European markets.

Photo of Schweppes Pink

Positive Choices

We pride ourselves on providing consumers with easy-to-access nutritional information about the drinks they choose. Information is clearly displayed on all labels and on websites. We also collaborate with industry partners to promote responsible marketing of our drinks. We are a signatory to UNESDA’s responsible marketing in schools programme and have pledged that none of our drinks are sold at primary schools, and drinks containing sugar are restricted for sale at secondary schools across all EU member states.

The UK has created its own voluntary marketing code to ensure that responsible corporate citizenship is at the heart of everything we do. This includes our commitment not to directly market products categorised as high in fat, sugar and salt (“HFSS”) to consumers who are under the age of 16, and under the age of 18 in Irleland.

In France, we volunteered in 2009 to not communicate on screens and in magazines aimed specifically at children under the age of 12-year-old. Since 2013, our commitments go further because we prohibit all advertising in generalist programmes where children constitute more than 35% of the audience.

In Spain our code of marketing practice specifically states that we do not advertise to children under 12 years of age or sponsor events aimed at children in schools. We also convey messages in all our advertising campaigns promoting healthy lifestyle habits.

More Natural

We continue to look at new ways to promote naturality through our drinks and have an ambition to remove all artificial colours and flavours from our product portfolio within 5 years.

We respond to the consumer necessities with more natural products by replacing additives and free sugars with other components such as natural sweeteners (stevia), or through manufacturing processes so that the final product is less artificial as possible: Schweppes PINK available in Spain is a great example.

In the UK new Lucozade Revive is made with natural fruit flavours, contains no artificial colours, and contains vitamins B3, B5, B6 & B12 to help reduce tiredness.

Photo of Lucozade Revive

Our resources
Harmony with nature

We manage our natural resources in a way that creates harmony with nature, never taking too much or damaging the world that we rely on in our lives and our business. We will minimise our environmental impact by applying our philosophy, Mizu To Ikiru, to the resources throughout all of our business activity: sourcing, manufacturing, packaging, distributing, selling and managing consumer waste.

Less and better packaging

In September 2019 we announced our goal to be the first global drinks company to use 100% sustainable plastic bottles, using fully recycled or plant-based materials across our entire portfolio by 2030. By buying increasing amounts of recycled plastic, investing heavily in new, innovative technologies, we will ultimately reduce our plastic consumption and carbon emissions.
As an interim goal, our drinks containers will use 50% recycled plastic by 2025. Some of our drinks containers already use only 100% recycled plastic (rPET), for example Ribena in the UK which has been using recycled plastic for more than 10 years.
We will also be ensuring that all the packaging we produce is 100% recyclable by 2025 or sooner. That means that there will be changes to be made in the containers we use, and the packaging we put products in. For example in the UK the Ribena brand replaced all the plastic straws on its cartons with new paper straws, removing 16 tonnes of plastic.

Photo of Ribena

In Spain our packaging in the off-trade is already 100% recyclable and we are working towards making it fully sustainable too. Other changes have been implemented for some brands as Sunny Delight, which has changed sports cap to flat cap, reducing the amount of plastic and the weight of the product, and therefore the carbon footprint.

Before and after pictures of the package change

In 2020 the Ribena brand made significant investment to move to 100% recyclable packaging, removing 200 tonnes of plastic annually by replacing the full plastic wrap sleeve from its bottles with smaller labels. A national TV and marketing campaign to consumers ran in 2020 and will run again in 2021 to showcase the brand’s sustainability credentials.

Examples of how we aim to reach our goals ahead of schedule is the Scandinavian regional activity with partners such as Spendrups in Sweden and Carlsberg in Denmark and Finland, which reached rPET content of 25% or even 50% already in 2019 and testing100% sustainable material is in the pipeline. They function as great examples and reassure us of our vision to work together with our bottlers to reach our ambitious targets.

In order to reach our sustainable plastic goal, in 2019 SBFE invested in Carbios, a company pioneering a bio-industrial solution to recycling PET using an enzymatic process. SBFE is part of a consortium that is funding this ground-breaking technology in order to progress to a mass-market solution that could dramatically reduce the volume of plastic waste and ensure that there is a circular economy solution for PET.

Supporting the recycling process also means encouraging our consumers to recycle more. Throughout 2020 our leading brands invested in marketing campaigns to convey these important sustainability messages. We also supported industry-wide efforts for mass-market public campaigns.

In the UK in 2020 we ran out of home and digital advertising during Recycle Week across Lucozade Energy, Lucozade Sport and Ribena, as well as using our brand’s well-known ambassadors to maximise reach and drive the recycling message home.

Less waste

It is our ambition to be zero waste to landfill from our production facilities and we are making good progress to achieve this. We also want to see waste eliminated across the entire value chain. We believe that a circular economy is the best way to eliminate waste and we can play our part by increasing the amount of recycled content we put into our packaging – for example the UK produces Ribena bottles using 100% recycled plastic and And MayTea bottles started using 50% recycled content in 2019 and will increase this by 2021.
We also have an ambition to reduce food waste from our production by 50% in support of Sustainable Development Goal 12.3. We do this by redirecting surplus product to food surplus organisations and charitable donations to support those vulnerable people in need who suffer from food poverty.

Educating our employees on reducing waste is a big part of what we do. In Benelux, we launched a Green Week (7 days, 7 workshops). We worked together on zero waste practices, less packaging tips, better local and veggie consumption, we did a plogging around the lake near our office and collected more than 45 full bags of trash in an hour. All 120 Benelux employees participated at least once to this event.

In 2019, the UK announced that it would be funding an additional two years of Love Your Forest – our own anti-litter campaign centered around the Forest of Dean where our factory and many of our colleagues reside. This was in addition to launching a brand-new anti-littering toolkit designed to encourage other communities to adopt the campaign’s most successful interventions. In 2020 the campaign was extended to encourage consumers to recycle more; a press event attended by the Forest’s member of Parliament launched the campaign.

Respect water

Water is the main ingredient of all of our products and in many ways the origins of our business. It is also our Purpose as a business “Mizu To Ikiru”. That is why we believe we have a role to play in protecting this commodity, in encouraging sustainable water management for next generations.

We have an ambition to reduce water at our production plants by 15% by 2030 and we are on track to achieve this. We invest in a number of water reduction and water reuse initiatives across our factories, and share best practice in order to be as efficient in our water use as possible. Our factory in Toledo has made great progress and has already reduced water use by 10% as of 2019.

In January 2020, the UK invested £13million in a new high-speed filling line. This line uses 40% less energy and water and directly contributes to our goals of using less resources.

In Spain, our Guardians of Júcar project aims to improve the quality of surface waters, recover natural areas of the riverbank, contribute to the knowledge and improvement of aquatic ecosystems, eliminate invasive species on river banks and promote a public use of Natural spaces through two initiatives: the rehabilitation of the natural environment of the Barxeta Creek (which is already finished), and the improvement of the quality of the water thanks to the implementation of a green filter. This project was originally due to start in 2020 but will now start in 2021 when Covid-19 restrictions are lifted.

Since the beginning of 2021, the Spanish team is working on “Guardians of Tajo”, a new area of water quality improvement in Tajo river, around our factory in Toledo. Currently the project is focused on the research phase to detect the best area to be rehabilitated.

Photos of the Tajo river water quality improvement

In France, we’ve signed a 20-year partnership with Grand Parc Miribel Jonage located near our Meyzieu plant. It is the biggest metropolitan public protected park in France and we are committed to support water education programs, sponsor workshops for kids and families enabling them to understand the role of water. Amongst other things, we are also helping them preserve and restore the alluvial forest around the Rhône river.

Photo of Grand Parc Miribel Jonage

In the Netherlands Suntory is sponsoring a project in the ‘Marker Wadden’ executed by the Dutch Society for Nature Conservation, that is restoring one of the largest freshwater lakes in western Europe by constructing islands, marshland and mud flats.

Reduce emissions

We are committed to tackling climate change and will do this by reducing our carbon emissions across our total value chain. We have set clear Science Based Targets to reduce our emissions by 25% from our production (scope 1&2) and 20% across our wider supply chain (scope 3). We are making good progress and we track our carbon footprint annually in order to ensure we are transparent in our reporting.
In France, fighting against global warming is one of our priorities. We have reduced our CO2 emission by 35% per litre of drink produced over the last 10 years with the target to achieve carbon neutrality of its 4 factories by 2020. Transportation represent 11% of our carbon footprint. We are optimizing the number and location of our warehouses in order to reduce distances travelled by our products. We are also working on improving our logistic flow and trying to reduce the number of empty trips made by trucks.

In Spain we are committed on Zero Emission for 100% of our fleet by 2030. In 2020 12% of the fleet is already Eco and Zero Emission.. In January 2020 we started to source 50% of our electricity across our factories and offices from renewable sources managed through green, clean and renewable energy contracts. It will reach 100% by 2021

All these improvements, has helped Spain to reach 15% CO2 emission reduction by 2020 (vs 2015)

In the UK 100% of our purchased energy at our factory comes from renewable sources. In January 2020, the UK invested £13million in a new high-speed filling line. This line uses 40% less energy and water and which results in a 4% reduction in energy use at our factory, directly contributing to our CO2 reduction goal.

And all of our employees can support our goal to tackle climate change. In Benelux the team has reduced its energy bill by 17.5%. This reduction is mainly due to the modification of the time slots for heating the building. In terms of lightning in 2019, we have reduced our bill by 13.5%, this reduction is largely due to the replacement of our neon lights in the building part by LED neon lights and the installation of presence detectors in the various toilets.

Procure sustainably

In 2019 SBFE became members of SEDEX. As members of this global organization we aim to obtain deeper insights into the environmental and ethical performance of our suppliers. By the end of 2020 all of our main suppliers who supply our core ingredients will have completed a self-assessment questionnaire (SAQ), with additional SMETA audits conducted for any supplier that is flagged through the SAQ process. In 2020 we extended our supplier outreach to have greater visibility across the wider supply chain.

In 2019 SBFE became members of SEDEX. As members of this global organization we aim to obtain deeper insights into the environmental and ethical performance of our suppliers. By the end of 2020 all of our main suppliers who supply our core ingredients will have completed a self-assessment questionnaire (SAQ), with additional SMETA audits conducted for any supplier that is flagged through the SAQ process. In 2020 we extended our supplier outreach to have greater visibility across the wider supply chain.

In the UK, 90% of blackcurrants grown in Britain are used to make Ribena and we see it as our duty to produce the most sustainable crops possible. We employ a full-time agronomist and partner with the Farming & Wildlife Advisory Group so that each of our growers has a resilient biodiversity plan tailored to the individual habitats found in and around each farm. The comprehensive plans, in place since 2004, have helped us restore 200 miles of rough field margins, build more than 2,000 nest boxes, sow an area bigger than the City of London with pollen and nectar-rich plants, and create wetlands, restore ponds, plant woodlands and build bee hotels.

In Spain we work with local suppliers near manufacturing centers to promote the production and development of local areas. In addition, the contracts with the ingredients suppliers include environmental clauses with the commitment to protect the environment, reduce the carbon footprint, improve the water and energy consumption, as well as improve waste management. 23% of the fruit used as an ingredient can be found in less than 100 km from the production plant.

France is committed to sustainable purchasing for all its fruits. That is why, France has issued a guideline of good practices on sustainable sourcing that has been approved and signed by 100% of its partners.

Our society
Harmony with people

Shinjiro Torii founded Suntory with the spirit of ‘sharing the profit with society’, and this spirit lives on today. We want to create harmony with people by making a positive impact on the communities that produce and consume our products. We do this through the way we work, the social contributions we make, and the messages our brands promote.

Empowering communities

In France, we are partnering with different associations “Le Secours Populaire Français”acting against poverty and exclusion and “L’AFEV” fighting against school dropout.
In the UK in 2018 we launched B Active, a three-year sport for development programme that uses the power of sport and exercise to forge career pathways and positively impact the lives of 16-24-year olds living in communities that need it most. Since 2018 B Active has:

  • Seen 10,095 16-24-year olds sustain participation
  • Helped 3,699 young people volunteer in their community
  • Awarded 2,312 young people with accreditation

The programme is being independently evaluated by academics from Leeds Beckett University, and their findings will be available in Spring 2021.

In Morocco a considerable budget has been dedicated to make a difference locally through a collaboration with our partner LEMO and focusing on working with ENACTUS on “The Water Price”, a project to increase awareness and mobilize students around issues related to water access and to preserve the groundwater. Due to the Covid-19 pandemic work was postponed in 2020 and will resume in 2021. They’re challenged to develop innovative and high impact solutions, the most promising solutions are then sponsored to be implemented, giving the students a chance to set up a profitable business.

In Spain, we encourage and give our people the opportunity to make financial donations to some Non-Governmental Organizations. We inspire some Suntorians to be part of The Coach Project, a corporate volunteering initiative aimed at guiding and motivating socially vulnerable youth who have dropped out of school, organized by Exit Foundation. This forms a part of our core sustainability strategy to build closer connections with our communities and to give back to society.

Purposeful brands

We bring Growing for Good to life through the power of our brands.
In the UK we have been celebrating inclusivity with Lucozade Sport. The brand was the first soft-drinks company to become a sponsor of the England Women’s International football team ‘The Lionesses’ and celebrated this by producing limited edition bottles featuring members of the team. A new TV advertisement featuring the women’s team was produced with the brand committing the same level of advertising investment usually reserved for campaigns supporting the male game. This proud support of equality in sport was marked with the brand’s work being nominated for several marketing and sports industry awards.

Ourselves
Giving Back to Society

Throughout the COVID-19 crisis our teams have shown generosity and humble determination to get our drinks to those who need them most. From hospitals to food banks, care home to crisis homeless centres, paramedics to police, we’ve ensured that they’ve all had the refreshment, hydration and energy boost to help them get through the day. Since the start of lock-down we have delivered nearly 2 million drinks to the frontline – thank you! As well as donating drinks, our team in France has supported healthcare frontline workers with donations of personal protective equipment (PPE) which we usually use in our factories. With global shortages of this vital protective clothing we are happy to support in this time of need.
The generosity of our employees is incredible. Spanish employees were given the opportunity to contribute to 3 special projects which aimed to collect money to support the crisis and the most vulnerable people. The payment was managed by discounting the money donated from the employees’ payroll. Save the Children, UNICEF and CRUZ ROJA RESPONDE received nearly 8000 euros from employees. In France, they have launched an internal CSR web platform to donate to partner NGOs such as Secours Populaire, a nationwide association that helps the most deprived individuals.

Posters of beverage offerings

Inclusive and flexible

People matter. We are encouraging and fostering a healthy lifestyle for our employees. The Covid-19 pandemic has challenged our traditional views of home and office working, and we have adapted to the needs of our employees. Following extensive employee consultation we put in place a new SBFE wide flexible working policy, that will be adopted by our local markets throughout 2021.

Diversity and Inclusivity

We know that diversity and inclusion (D&I) is a hugely important issue, and one that many people throughout our organisation care deeply about.
D&I is about the composition of our workforce and supply chain – in relation to characteristics such as gender, ethnicity, age, disability, social background and much more. It is also crucially about the experience people have within our organisation – the pathways to progression, the working culture, the openness to new ideas and ways of doing things, and the flexibility we offer.

We were determined to make 2020 a year of action on D&I – because we know that as an organisation there is much more we can and should do. In 2020, led by the CEO, SBFE set up a new employee D&I taskforce. The taskforce is made up of 70 individuals across our entire region representing all functions and levels of the organization. The taskforce has been instrumental in helping us identify key issues, risks and opportunities, and they provide a forum where we can talk openly about the challenges facing our people and our business today.

Accountable for our value chain

Building trust means challenging ours and others’ perceptions of acceptable behaviour and always acting with respect for others. Our Modern Slavery Act statement sets out the steps we have taken and will continue to take to ensure that modern slavery and human trafficking are not taking place within our business or supply chains. Together with the SEDEX assessment, we aim to have more scrutiny and transparency throughout the supply chain, holding ourselves and others to the highest standards.

Ethical employer

At the heart of our Suntory values is a commitment to working with integrity and we take great pride in our reputation for always conducting business in an honest, open and fair way. That is why we are training our employees on compliance and other topics in order to ensure that everyone understands relevant laws and responsibilities.

In 2020 all employees in the UK completed anti-bribery and corruption training, as well as more specialized training on modern slavery for a number of our employees across sales and supply chain.

Spain is carrying out a process of changing the culture of prevention by seeking to improve the Health and Safety of its employees, focusing on the visible commitment of all hierarchical levels and the participation of all employees. This process is reflected in projects such as Vision ZERO, Road Safety Plan, Training in First Aid which also have an impact on society.

France has rolled out a training called “Play Safe” around how to behave in the face of risks making sure everyone is the guarantor of its security.

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