News Release

  • No.SBF0395(2016/2/15)

BOSS Home Espresso Latte Mix

- Simply Mix with Milk for Easy Coffee Shop Cafe Latte at Home -

Suntory Beverage & Food Limited (SBF) announces the nationwide launch of a new lineup in the BOSS brand, BOSS Home Espresso Latte Mix Muto and Amasa Hikae-me, which will be available from March 15, 2016 (Tuesday) in Japan.

Coffee consumption has grown in recent years as the per capita volume of coffee consumed at home. For the new BOSS Home Espresso Latte Mix, SBF focused on the in-home consumer market by offering a condensed coffee as an easy way to create a cafe latte with the rich flavor of a coffee shop beverage simply by adding milk. This product release proposes new consumption styles to customers and will further invigorate the coffee market.

●Flavor and package characteristics
Using 100% Arabica coffee beans, we created an original dark roasted blend that is perfect for cafe latte. Focusing on a condensation method that maintains flavor, just like a cafe latte made using freshly brewed coffee, we created a flavor that remains rich and aromatic flavor even when mixed with a larger volume of milk. A single 490ml PET bottle provides approximately 10 cups* of cafe latte.
The package blends black with vibrant colors to express the feel of a Northern European cafe combined with a design that clearly represents how to make the cafe latte.

*Assuming 1 cup = 200ml.

 

-   Memo   -

▼Product name, volume, MSRP (tax not included), and packaging
BOSS Home Espresso Latte Mix Muto
BOSS Home Espresso Latte Mix Amasa Hikae-me
 490ml PET bottle    278 yen    24 bottles

▼Release date March 15, 2016 (Tuesday)

▼Region    Nationwide

Boss Home Espresso Latte Mix campaign site (Japanese only)
http://suntory.jp/lattemix

BOSS website (Japanese only)
http://suntory.jp/boss/

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