News Release

  • No.SBF0406(2016/3/14)

Suntory Yogurina & Minami Alps Tennensui Suntory Asa-zumi Orange & Minami Alps Tennensui New Freezer Safe Bottle

Suntory Beverage & Food Limited (SBF) announces the launch of freezer safe bottles for Suntory Yogurina & Minami Alps Tennensui and Suntory Asa-zumi Orange & Minami Alps Tennensui, both to be available nationwide beginning April 19 (Tues.) in Japan.

Since their respective releases, Yogurina and Asa-zumi Orange and have been highly popular with consumers. The new bottles introduced by SBF is a response to our customers' desire to be able to freeze their favorite drinks as is and to freeze drinks for later use during club activities and outdoors. To address these needs, SBF developed a proprietary bottle that ensures product stability even when frozen. This new bottle will expand the ways in which customers are able to enjoy Yogurina and Asa-zumi Orange, including drinking as is, freezing bottles at home, and purchasing pre-frozen bottles at supermarkets and convenience stores.

Characteristics of the product’s flavor
The popular Yogurina maintains its current flavor while Asa-zumi Orange is given an even stronger orange peel aroma and a flavor that further accents the fresh orange flavor of organic, fresh-picked orange juice.

Package characteristics
The label features a new, "Also delicious when frozen!" icon and the top of the cap also indicates that the product is freezer safe, to create an easy-to-understand visual representation that the products can also be enjoyed frozen.

This year, SBF will continue to position Suntory Tennensui as our core brand as well as our focused commitment to enriched environment and quality of water sources representative of the Minami Alps as we aggressively promote new ways to enjoy water. Proposing new ways to enjoy the Suntory Tennensui series during the peak summer months will further generate demand and further solidify our position as No. 1* in the mineral water market.

* Intage SRI on the mineral water market in January-December 2015
Cumulative sales amount for the Suntory Tennensui brand
Retail channels: supermarkets, convenience stores, drugstores

 

-   Memo   -

▼   Memo overview

Product nameVolumeMSRP
 (tax not included)
Packaging
Suntory Yogurina & Minami-Alps Tennensui  540 ml PET bottle ¥124 24 bottles/case
Suntory Minami-Alps Tennensui & Asa-zumi Orange

▼Release date    April 19, 2016 (Tuesday)

▼Region    Nationwide

Suntory Tennensui website (Japanese only)
http://suntory.jp/tennensui/

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