News Release

  • No.SBF0615(2018/1/23)

Suntory Green Tea Iyemon Updated

— Tea from the venerable tea company Kyoto Fukujuen, with a new taste and new design —

Suntory Beverage & Food Limited (SBF) will launch its updated Suntory Green Tea Iyemon nationwide on Tuesday, March 20.

Suntory Green Tea Iyemon is an authentic green tea made with tea leaves carefully selected by a “chasho” (master tea blender) from Fukujuen in Kyoto, a venerable tea company founded more than 200 years ago. Since its launch in 2004, it has received high praise from a broad range of customers.

By improving its taste and packaging, we have taken this authentic tea to a new level that is as close as it gets to teapot flavor.

• Taste Characteristics
“It is like tea from a teapot,” “It has a refreshing aroma that’s ideal for tea,” “It is clean with a refreshing aftertaste”: Building on the tea’s already popular taste, we have added a highly fragrant “first-picked kabusecha tea” to strengthen the relaxing aroma of a tea that tastes straight from the teapot. Moreover, by using richly flavored, astringent tea leaves, we have created a flavorful tea with a clean finish and aftertaste.

• Packaging Design
With the “Kyoto Fukujuen Iyemon” logo displayed prominently on three sides and now with a white cap, the inviting design has the same sense of quality in a bottle that is immediately recognizable and easy to grab.


- Memo -

▼ Product Information

Product NameVolumeSuggested Retail Price
(Before Tax)
Packing
Suntory Green Tea “Iyemon 2L plastic bottle 330 yen 6 bottles
1L plastic bottle 210 yen 12 bottles
1L paper carton 220 yen 6 bottles
525mL plastic bottle 140 yen 24 bottles
500mL plastic bottle* 140 yen
435mL plastic bottle* 124 yen
350mL plastic bottle 120 yen
280mL plastic bottle* 115 yen
340g can 115 yen

*Vending machines only

▼ Launch date: Tuesday, March 20, 2018

▼ Launch area: Nationwide

▼Suntory Green Tea Iyemon website (Japanese Only): http://iyemon.jp/

Download
  • Suntory Green Tea Iyemon 525mL plastic bottle
  • Suntory Green Tea Iyemon 2L plastic bottle
  • Suntory Green Tea Iyemon 1L plastic bottle
  • Suntory Green Tea Iyemon 1L paper carton
  • Suntory Green Tea Iyemon 500mL plastic bottle
  • Suntory Green Tea Iyemon 435mL plastic bottle
  • Suntory Green Tea Iyemon 350mL plastic bottle
  • Suntory Green Tea Iyemon 280mL plastic bottle
  • Suntory Green Tea Iyemon 340g can
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