— Tea from the venerable tea company Kyoto Fukujuen, with a new taste and new design —
Suntory Beverage & Food Limited (SBF) will launch its updated Suntory Green Tea Iyemon nationwide on Tuesday, March 20.
Suntory Green Tea Iyemon is an authentic green tea made with tea leaves carefully selected by a “chasho” (master tea blender) from Fukujuen in Kyoto, a venerable tea company founded more than 200 years ago. Since its launch in 2004, it has received high praise from a broad range of customers.
By improving its taste and packaging, we have taken this authentic tea to a new level that is as close as it gets to teapot flavor.
• Taste Characteristics
“It is like tea from a teapot,” “It has a refreshing aroma that’s ideal for tea,” “It is clean with a refreshing aftertaste”: Building on the tea’s already popular taste, we have added a highly fragrant “first-picked kabusecha tea” to strengthen the relaxing aroma of a tea that tastes straight from the teapot. Moreover, by using richly flavored, astringent tea leaves, we have created a flavorful tea with a clean finish and aftertaste.
• Packaging Design
With the “Kyoto Fukujuen Iyemon” logo displayed prominently on three sides and now with a white cap, the inviting design has the same sense of quality in a bottle that is immediately recognizable and easy to grab.
- Memo -
▼ Product Information
|Product Name||Volume||Suggested Retail Price|
|Suntory Green Tea “Iyemon”||2L plastic bottle||330 yen||6 bottles|
|1L plastic bottle||210 yen||12 bottles|
|1L paper carton||220 yen||6 bottles|
|525mL plastic bottle||140 yen||24 bottles|
|500mL plastic bottle*||140 yen|
|435mL plastic bottle*||124 yen|
|350mL plastic bottle||120 yen|
|280mL plastic bottle*||115 yen|
|340g can||115 yen|
*Vending machines only
▼ Launch date: Tuesday, March 20, 2018
▼ Launch area: Nationwide
▼Suntory Green Tea Iyemon website (Japanese Only): http://iyemon.jp/