News Release

  • No.SBF0639(2018/2/27)

Suntory to Launch Ruru-cha—For Better Digestive Health
(Foods with Function Claims)

— Improves bowel habits with the help of inulin*.Refreshing aroma and clean taste.From the Suntory Oolong Tea brand —

Suntory Beverage & Food Limited (SBF) will launch Suntory Ruru-cha—For Better Digestive Health (Foods with Function Claims) throughout Japan on April 3 (Tuesday). This product contains inulin* which is reported to improve bowel habits.

*Inulin is a type of soluble dietary fiber found in vegetables and plants.


Ruru-cha—For Better Digestive Health is suitable for people who wish to improve their digestive health.
This product contains inulin (a dietary fiber) which activates movement in the gut (peristalsis) and is reported to improve bowel habits. By launching this product from the Suntory Oolong Tea brand, we hope to serve customers looking for an easy way to improve their bowel habits, using tasty and more natural products.

• Taste Characteristics
This product uses lightly-fermented tea (Oolong Tea) with a refreshing aroma and light taste. It has a clean taste which imparts the right richness while maintaining the refreshing aroma.

• Bottle Characteristics
With white and pink colors as base, the packaging reinforces the product’s association with the idea of “improvement in bowel habits.” It also bears the Suntory Oolong Tea brand mark.

Submitted Claim
This product contains inulin. Inulin, which activates movement in the gut (peristalsis), is reported to improve bowel habits. It is suitable for people who wish to improve their digestive health.

▼Product Information

Product NameVolumeSuggested Retail Price
(Before Tax)
PackingLaunch date
Suntory Ruru-cha—For Better Digestive Health
(Foods with Function Claims)
500mL plastic bottle ¥150 24
bottles/case
April 3
(Tuesday)

▼Region  Nationwide

▼Suntory Ruru-cha—For Better Digestive Health (Japanese only):
 http://suntory.jp/RURU-CHA/

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  • Suntory Ruru-cha—For Better Digestive Health
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