― The depth and aroma of tea are balanced by the gentle sweetness of Japanese peach juice in this transparent peach tea ―
On May 8 (Tuesday), Suntory Beverage & Food Limited (SBF) will launch Suntory Tennensui PREMIUM MORNING TEA Peach nationwide.
Since its launch in 2017, the PREMIUM MORNING TEA brand has created a new market as a transparent tea that is perfectly suited to the “enriched mornings” concept.
On this occasion, we offer as a new proposition to consumers Suntory Tennensui PREMIUM MORNING TEA Peach, a transparent peach tea that makes use of Japanese peach juice. On the same day we will launch a refreshed version of Suntory Tennensui PREMIUM MORNING TEA Lemon , with the aim of further revitalizing the PREMIUM MORNING TEA brand and the flavored water market.
● Taste Characteristics
A focus on materials to achieve both the depth and aroma of tea, despite the transparency of the product, while at the same time achieving an abundant and gentle sweetness through the use of Japanese peach juice, resulting in a refreshing aftertaste.
・ Focus on raw materials
Assam tea is used for its characteristic, depth of flavor and mellow aroma. In addition, peach juice from Japanese orchards are used to create an abundant and gentle sweetness for the consumer to enjoy.
・ Focus on aroma
Using the same production process employed for the Lemon and Milk products already launched, the vibrant aroma of tea leaves is extracted and used lavishly to create a richly aromatic result.
・ Focus on water
By using Suntory Tennensui water, we were able to maintain a refreshing aftertaste.
● Package Characteristics
While retaining the stylish design appropriate to the concept of “enriched mornings” symbolized by the PREMIUM MORNING TEA brand, we contrived a design that creates associations with peach tea.
By decorating the label with illustrations and icons depicting Japanese peaches, we emphasize the focus on raw materials and make it easier to recognize the product as a peach tea.
・ Plastic bottle
The upper portion of the bottle retains its debossing as well as the text “REFRESH & RELAX” to express the idea of “enriched mornings.”
In addition, we will conduct proactive communication activities, including campaigns, ahead of the launch in order to increase anticipation for the debut of Suntory Tennensui PREMIUM MORNING TEA Peach.
|Product Name||Volume||Suggested Retail Price|
|Suntory Tennensui PREMIUM MORNING TEA Peach||550ml plastic bottle||￥131||24 bottles/case||May 8 (Tuesday)|
|540ml plastic bottle※|
※Vending machines only
▼Suntory Tennensui PREMIUM MORNING TEA Peach website (Japanese only)
▼Suntory Tennensui website (Japanese only)