No.sbf0026( 30, 2013 )
Suntory Beverage & Food Limited
Launch of Suntory Brand Oolong Tea "TEA+ Oolong Tea" in Vietnam
1st Suntory Brand in Vietnam
Suntory Beverage & Food Limited will launch "TEA+ Oolong Tea" across Vietnam in mid-August. "TEA+ Oolong Tea" the first Suntory brand in Vietnam, will be sold in 455-ml plastic bottles through Suntory PepsiCo Vietnam Beverage Co., Ltd. (General Director: Chandrashekar A. Mundlay; based in Ho Chi Minh City, Vietnam; hereinafter "Suntory PepsiCo Vietnam Beverage").
Suntory PepsiCo Vietnam Beverage was established in April of this year to enhance its beverage business in Vietnam, capitalizing on Suntory's expertise in developing products and PepsiCo's strong position in Vietnam.
"TEA+ Oolong Tea" a quality sweetened oolong tea product, will be released for the country's RTD tea market, which is growing at a remarkable pace due to the increasing health consciousness among Vietnamese consumers. Suntory has created a unique flavor that suits the tastes of Vietnamese consumers by utilizing the knowledge it has gained through its lengthy business experience with Suntory Oolong Tea.
While proactively developing Suntory brands in Vietnam, Suntory will further accelerate its global strategy by maximizing the synergy of our group companies in Japan, Europe, Oceania, mainland Asia and elsewhere around the world.