SUNTORY

News Release

News Release

No.11493   July 12, 2012

In Celebration of The Rolling Stones' 50th Anniversary
Suntory Releases a Limited Edition The Rolling Stones 50th Anniversary Whisky,Part of the Stones Bar Series


To celebrate the 50th anniversary of the formation of the world-famous rock band The Rolling Stones, Suntory Liquors will release a limited edition of its blended whisky Rolling Stones 50th Anniversary Whisky as part of the Stones Bar series on October 30, limited to 150 bottles.

Suntory has received high praise for its new cross-category Stones Bar series (including beer, cocktails, and highballs) featuring The Rolling Stones' iconic lips and tongue logo, launched on June 19.

Now, to commemorate the 50th anniversary of the formation of this legendary rock band, Suntory will release a new blended whisky, The Rolling Stones 50th Anniversary Whisky as part of the Stones Bar series.

The Whisky

This whisky is a blend of carefully selected malts distilled and casked in milestone years throughout the band's 50 year history, including a malt from the year the band formed that has been long-aged in mizunara (Japanese oak) casks. Its weighty, complex aroma calls to mind both dried and ripened fruits, and even cacao and espresso, and its rich heaviness and slight bitterness expand in the mouth with a velvety smoothness. The aftertaste is a pleasant and expansive woodiness akin to the fragrance of the finest aloeswood, and a soft smokiness.

Some Rolling Stones milestones and corresponding malts used

1962: The Rolling Stones formed Yamazaki malt
1971: Lips and tongue logo completed Yamazaki malt
1972: Exile on Main St., the album including "Rocks Off," used in Suntory TV commercials is released Yamazaki malt
1981: Signature song "Start Me Up" released Yamazaki malt
1990: First performance in Japan's Tokyo Dome Hakushu malt, Chita grain

The Bottle

This commemorative whisky is bottled in a crystal bottle designed around the iconic lips and tongue logo. The bottle features the logo cut in relief on the front of the bottle, and a diamond-shaped decorative stopper. The bottle comes in a stylish box modeled after a black sofa.