In 2011 Suntory Beverage & Food Limited integrated its domestic and global food and beverage companies (except those in China) and shifted to a new system. Right now we are focusing our energy on developing business in Europe, Oceania, Asia, and the United States, growing core brands while bolstering our base of operations in each country. Through the integration of the group, we will create a synergy that transcends the corporate and national boundaries, and as a result we will see business growth and strengthen our global competitiveness.
Europe and North America
In 1980 Suntory entered into the soft drink business in the United States, where it operates Pepsi Bottling Ventures LLC, a company that handles both production and distribution of Pepsi brand products. Pepsi Bottling Ventures has been steadily strengthening its operations by increasing its non-carbonated beverage lineup in response to increasing consumer health-consciousness. It has also diversified its lineup of carbonated soft drinks.
- Orangina Schweppes Group products
Suntory expanded its overseas operations further in 2009 when it acquired the Orangina Schweppes Group (OSG), which boasts both strong brands and a firmly established base of operations in Europe.
Besides further expanding development of the carbonated fruit beverage Orangina and other brands by OSG that are enjoyed the world over, in January 2011 we released the Frucor Group's V in Spain using OSG's robust distribution network in Europe as a driver for Suntory Group growth.
Asia and Oceania
In 1990, Suntory purchased Singapore-based Cerebos Pacific Ltd., which is contributing to healthier consumer lifestyles in Asian countries with its BRAND'S health food products led by BRAND'S Essence of Chicken, as well as marketing a wide range of processed foods centered on coffee and sauces in Oceania.
- BRAND'S products marketed by Cerebos Pacific in Asia
As for Southeast Asia, in 2007, Suntory acquired a stake in Tipco F&B Co., Ltd., which has its headquarters in Bangkok, Thailand. We further strengthened the Tipco brand, which boasts the largest share of Thailand's fruit juice market.
In October 2011, Suntory entered the Indonesian market through a joint venture with the Indonesian food and beverage group GarudaFood that created PT Suntory Garuda Beverage, thereby launching Mirai Ocha, a new brand of green tea. Suntory also concluded a contract to acquire a stake in PepsiCo's business in Vietnam, making an entry into the fast-growing Southeast Asian market.
Suntory has also grown its influence in the Indian market by establishing Suntory Narang Private Limited in 2012.
- Tipco F&B products
- PT Suntory Garuda Beverage products
- V brand products, marketed by Frucor
In 2009, we acquired the Frucor Group, the second largest producer and distributor in New Zealand's beverage market and a rapidly growing business in Australia as well. Besides accelerating expansion of the Suntory Group's soft drink business in New Zealand and Australia through Frucor, we plan to market its strong brands such as V, the number-one carbonated energy drink in both countries, internationally.
