No.SBF0178( 22, 2014 )

Suntory Beverage & Food Limited


C.C. Lemon Makes its Debut in Vietnam

Suntory Beverage & Food Limited released C.C.Lemon in Vietnam early this July via its subsidiary, Suntory PepsiCo Vietnam Beverage Co., Ltd.

Since its 1994 debut in Japan, C.C.Lemon, a carbonated soft drink containing vitamin C, has enjoyed huge popularity among a wide range of customers.

In recent years, Vietnam's soft drink market has been growing at a dramatic rate and is expected to continue soaring. Generating approximately 30% of total soft drink sales, soda products make up of the largest segment of the market excluding mineral water. The soda segment is expected to grow even further as it keeps pace with the rest of the thriving soft drink market.

Aiming to catch this swelling soda wave, Suntory launched C.C.Lemon with an eye to expanding its operations in the growing market, promoting it as healthy soda containing vitamin C with a fizzy sensation that delivers an exhilarating experience.

● Drink and packaging features

Just like C.C.Lemon sold in Japan, the drink contains vitamin C but its flavor is customized to suit the Vietnamese palate. The packaging, featuring the yellow brand color, is designed after the Japanese product label bearing the C.C.Lemon logo. A statement describing that C.C.Lemon is a long-selling brand in Japan appears prominently on the side of the container.

Suntory PepsiCo Vietnam Beverage was established jointly by PepsiCo and Suntory in April 2013 to expand beverage operations in Vietnam by leveraging PepsiCo's solid position in the Vietnamese market and Suntory's soft drink expertise. TEA+ Oolong Tea was released in July 2013 under the Suntory brand and has been enjoying popularity ever since.

Suntory continues to work at aggressively marketing its brand in Vietnam while maximizing the synergy among its group companies in Japan, Europe, Oceania, Asia and elsewhere to speed up its global strategies.

▼ Product Overview

Product name Volume MSRP Case
C.C.Lemon 390 ml PET bottle 8,000 dong
(approx. 38 yen)
24 bottles
330 ml can

*1 dong = approx. 0.0048 yen (as of July 2014)

▼ Release area: Throughout Vietnam

▼ Release date: Beginning in July 2014

About Suntory PepsiCo Vietnam Beverage Co., Ltd.

▼ Company name: Suntory PepsiCo Vietnam Beverage Co., Ltd.

▼ Head office location: Ho Chi Minh City, Vietnam

▼ CEO and General Director: Chandra Shekhar A. Mundlay

▼ Year established: 2013

▼ Number of employees: Approx. 2,400 (as of June 2014)

▼ Description of business: Manufacture and sale of soft drinks in Vietnam

▼ Main products: Pepsi, 7UP, Sting, TEA+ Oolong Tea, and more