Sales of Suntory Minami-Alps Tennensui & Asa-zumi Orange from Suntory Beverage & Food Limited (SBF) have been soaring in Japan since its nationwide release on Tuesday, April 8. In light of growing sales that had exceeded one million cases (50% of the annual sales target) by Tuesday, May 20, the company has now made an upward revision to its initial target. The new target of three million cases is one and a half times greater than what was first projected.

Suntory Minami-Alps Tennensui & Asa-zumi Orange is a flavored water product that delivers the true taste of fresh-squeezed 100-percent organic orange juice. It has been highly rated by customers for its fruity fresh-squeezed orange flavor as well as for providing the natural taste of real fruits.

SBF continues to spread the word about Suntory Minami-Alps Tennensui & Asa-zumi Orange through various channels like TV commercials and more so customers everywhere can have the chance to experience its outstanding features for themselves.

We position Mineral Water Suntory Tennensui as a core brand for our business in Japan. In order to secure the No. 1 position* in the mineral water market and to reinforce the power of the brand, we intend to actively promote the rich natural environment of the water sources which include the Southern Alps area as the image of this brand.

*Intage MBI data; mineral water market; Jan-Dec 2013
Mineral Water Suntory Tennensui brand total sales
Business categories: supermarkets, convenience stores, drug stores

Suntory Beverage & Food Limited website: https://www.suntory.com/sbf/