Our Business

JAPAN

Photos of drinking scenes in Japan

In Japan, we entered beverage business in 1972.

Today, we offer a broad product portfolio centered on brands that have earned long-standing trust from Seikatsusha, including “Suntory Tennensui,” “Suntory BOSS Coffee,” and the green tea brand “IYEMON.”

In addition to supermarkets and convenience stores, we have built an extensive distribution network of more than 300,000 vending machines nationwide, enabling us to deliver beverages anytime and anywhere.

Brands

  • Suntory Tennensui
    Suntory Tennensui

    Since its release in 1991, the Suntory Tennensui brand has continued to expand sales and has been the No. 1 selling brand on the mineral water market in Japan. Our focus on its unique values of “clear and delicious”, “natural and healthy” fostered endearing support from a wide range of consumers.

  • BOSS
    BOSS

    Since first rolled out in 1992, BOSS has been a long-selling favorite that many consumers recognize as the “coffee of the working people.”By continuously enhancing our lineup with products that fulfill the diverse needs of our customers and through captivating TV commercials and consumer campaigns, BOSS has become a brand that is loved by our customers.

  • Suntory Green Tea Iyemon
    Suntory Green Tea Iyemon

    Suntory Green Tea Iyemon has a richly delicious flavor, which is achieved by using Japanese tea leaves carefully selected by a “chasho” (master tea blender) from the venerable tea company Fukujuen in Kyoto. As such, it has proved hugely popular since its launch in 2004.

  • Suntory Green Tea Iyemon Tokucha (FOSHU)
    Suntory Green Tea Iyemon
    Tokucha (FOSHU)

    Released in October 2013, Iyemon Tokucha is a FOSHU* beverage that helps the lowering of body fat . As a FOSHU soft drink that works to lower body fat, Iyemon Tokucha is perfect not only for drinking with meals, but also as for drinking during work and sports.
    *Foods for Specified Health Uses

  • GREEN DAKARA
    GREEN DAKARA

    The Green DAKARA brand has been widely popular among customers ranging from children to adults as a hydration drink made from familiar ingredients since its launch in 2012, along with Yasashi-Mugicha.

  • Pepsi Japan cola
    Pepsi Big <NAMA>

    Pepsi Big <NAMA> is great tasting “Indulging yet more refreshing” Cola, uniquely made for cola lovers with “NAMA” concept with its enhanced drinkability and sharpness.

  • C.C.Lemon
    C.C.Lemon

    C.C.Lemon is a long-selling carbonated soft drink rich in Vitamin C. It has been popular among wide range of customers since it was launched in 1994,

  • Natchan
    Natchan

    Launched in Japan in 1998, Natchan! is a long-selling fruit juice drink, which has been widely popular among customers ranging from children to adults.

ASIA

Photo of drinking scene in Asia Photo of drinking scene in Asia2

In Asia, we operate a diverse beverage and wellness business across seven key markets: Vietnam, Thailand, Malaysia, Singapore, Taiwan, Hong Kong and Indonesia. Our portfolio includes well known brands such as "Ribena®", "Suntory BOSS Coffee", "TEA+®", "Lucozade™", and "BRAND’S®".

In the soft drinks business, we work through joint ventures with PepsiCo in Vietnam and Thailand. We continue to grow Suntory’s global brands, including "TEA+" and "Suntory BOSS Coffee", by tailoring product formulations and packaging to meet local tastes and lifestyles.

We also hold a leading position in the wellness category in Thailand, offering products such as "BRAND’S® Essence of Chicken" and "BRAND’S® Bird’s Nest", which are widely consumed for nourishment and daily wellness.

Brands

  • TEA+
    TEA+

    Tea + Oolong Tea, launched in Vietnam in 2013, was produced through Suntory’s technology of making oolong tea. The oolong tea drink contains Oolong Tea Polymerized Polyphenols (OTPP), which helps block the absorption of fat in foods and suppress the increase of triglycerides after meals.

  • Sting
    Sting

    Sting is a popular carbonated energy drink brand in Vietnam. The fresh and exhilarating taste is most suitable for refreshment and a charge of energy.

  • BRAND’S Essence of Chicken
    BRAND’S Essence of Chicken

    BRAND’S Essence of Chicken is a health food brand boasting a long history of over 180 years. It is made from fine quality chicken with no artificial chemicals or preservatives, loved by people in Thailand and other Asian countries.

OCEANIA

In Oceania, our business is built around a vibrant portfolio of well loved beverages that have become part of everyday life for Seikatsusha across Australia and New Zealand. In these markets, we manage a diverse range of non alcohol brands including "V Energy","Maximus", "Suntory BOSS Coffee", and "Celsius". In New Zealand, we also proudly produce and distribute the full PepsiCo beverage range.

Through a partnership with Suntory Global Spirits, we also manufacture, distribute and sell a multi beverage portfolio, including spirits and RTDs, with brands such as "Jim Beam", "Canadian Club" and "-196".

Brands

  • V
    V

    V Energy is a New Zealand–born energy drink first created in 1997. With its uniquely refreshing taste and a boost from Guarana, V has been energising Kiwis and Aussies for nearly 30 years. It activates everyday legends whenever they need a little extra lift.

  • Maximus
    Maximus

    Maximus is an Australian sports drink made for everyday effort. Born locally in 2012 and built for real moments of work, social sport and play, it delivers great tasting rapid hydration without the fuss. After early starts, hard graft or emptying the tank on the field, ‘That’s Gonna Need a Maximus’.

  • BOSS
    BOSS

    Suntory BOSS Coffee is a coffee brand that originated in Japan in 1992. Using a traditional Japanese “flash brew” process – brewing coffee hot and chilling it rapidly – Suntory BOSS Coffee delivers rich coffee flavour without compromise. While inheriting Japanese craftsmanship and taste, the brand has expanded across Oceania, bringing Japan’s unique coffee culture to new markets.

  • -196
    -196

    Suntory -196 is a ready-to-drink brand born in Japan and now available to the world.
    Crafted using Suntory’s proprietary Freeze Crush Infusion technology, in which whole fruits are frozen at -196°C, crushed into a fine powder and then infused in spirits and soda, the products deliver a bold, full fruit flavour with an authentic and unmistakably Japanese taste.
    Whilst all products globally are made by this unique Japanese technology, Suntory -196 is tailored in taste profile to meet local Seikatusha preferences in each market.

EUROPE

Photos of drinking scenes in Europe Photos of drinking scenes in Europe2

Across our region, our business is built around long established, locally loved brands that have been part of Seikatsusha’ daily lives for many years, while also expanding our portfolio with newer brands, such as "-196", to meet evolving Seikatsusha needs.

In Europe, our portfolio includes brands such as "Lucozade" and "Ribena" in the United Kingdom and Ireland; "Orangina" and "Oasis*" in France; and "Schweppes*" and "La Casera" in Spain.

We also operate in other European countries, as well as in regions across Africa and the Caribbean, where we continue to develop and distribute our brands to meet local Seikatsusha preferences.

* Owned and commercialized within SBFE respective territories.

Brands

  • Orangina
    Orangina

    Orangina is a carbonated beverage containing fruit juice that has been a long-time favorite since it was first introduced in France in 1936. It has been popular for its fresh orange flavor and natural bitterness that is derived from orange peel extract in more than 60 countries.

  • Oasis
    Oasis

    Oasis a fruit juice drink with no preservatives or artificial colorings, first produced in 1966. It is also known for its unique characters appear in the advitising communications.

  • Lucozade
    Lucozade

    Lucozade is a long-seller born in UK over 80 years ago. Energy drinks and sport drinks of the Lucozade brand sell in more than 15 countries.

  • Ribena
    Ribena

    Ribena is a long-selling blackcurrant juice drink first produced in 1938. In UK, the brand is long loved by consumers from childhood.

  • Schweppes
    Schweppes

    Schweppes is a long-selling carbonated soft drink which has a long history of over 200 years. It is loved by a wide range of customers for its sophisticated and various types of flavors.

  • MayTea
    MayTea

    MayTea is a low-sugar, infused ice tea available in a variety of flavors. It was created by Japanese tea-making technology and launched in France in 2016. The brand is expanding the boundary to Belgium and Spain.

AMERICAS

Photo of a drinking scene in the Americas Photo of a drinking scene in the Americas2

In the United States, Pepsi Bottling Ventures (PBV) is the largest independent bottler for PepsiCo.

PBV operates bottling and distribution centers, delighting Seikatsusha in North Carolina and the surrounding region.

PBV also develops original brands, such as "Nature’s Twist", a zero sugar, non-carbonated juice drink in multiple flavors to provide Seikatsusha with unique innovation.

Brands

  • Pepsi
    Pepsi

    Pepsi is a popular carbonated soft drink with a cola flavor. It is manufactured by PepsiCo.

  • Nature’s Twist
    Nature’s Twist

    Nature’s Twist is a sugar-free soft drink containing 1% fruit juice. It is available in a line-up of refreshing tastes of Lemonade, Orangeade and Strawberry Lemon.

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