Mizu To Ikiru
Water is the source of all the lives on the planet.
We promise and declare to society that we make our living with water.
We embrace nature, enrich our society
and encourage our people to take on new challenges.
Always start from consumers
Pursue to create new taste,
well-being and joy
Aim to be the most locally
Establish a unique position, moving one step ahead of consumer trends, in the global beverages industry.
Our aspiration is ¥2.5 trillion revenue by 2030 to be achieved organically by outperforming the market as well as through incremental growth from new investments.
Aim for profit growth which outpaces revenue growth.
In order to achieve these, the Group will proactively develop business in line with the following key strategic pillars.
First Mover – Organic growth
Game changer – Inorganic growth
* Established in January 2021
In addition to above, the Group will contribute to local societies through accelerating sustainability initiatives.
(Base year: 2020, on a currency neutral basis)
Revenue: CAGR mid-single digit growth
Operating Income: CAGR above 10% growth
Operating Income Margin: Achieve 10% by 2023
* Target to surpass 2019 Revenue and Operating Income level in 2022
(Achieved 2019 level of Operating Income in 2021)
Accelerate M&A investment
Based on the corporate vision & promise, and medium-term strategy, we continuously review and build our business portfolio in terms of category, brand, and geography for sustainable growth.
Each business is comprehensively evaluated based on the strategy, the impact on businesses, the sales growth potential, and the profitability.
Category / Brand
Through core brand innovation and future category innovation, always stay half a step ahead of changing consumer unconscious needs and build a brand portfolio that provides the best taste, quality, well-being and joy.
Realizing sustainable growth in four major regions: Japan, APAC, Europe, and the United States which have a business platform (supply chain, distribution system) to establish our brands in the market.