Suntory Beverage & Food Limited has made full use of digital and information technology in order to listen to our customers’ feedback and further the development of our products and services. With the use of digital and information technology as a pillar of our management strategy, we intend to keep our initiatives moving ever faster.
Suntory Beverage & Food Limited considers our mission to be that of providing our customers with the products and services they need. We have heretofore developed products with unique value and proposed new beverage lifestyle options. As consumer needs continue to change, we have stayed a half-step ahead with ongoing core brand innovation. For example, in recent years we have developed Craft BOSS, put Suntory Green Tea Iyemon through a renewal, and stayed ahead of the rapidly changing market.
In order to listen to our customers’ feedback and continue our unceasing innovation in this way, we consider the use of digital and information technology to be important enough to form a pillar of our management strategy. We are moving forward faster with our initiatives on a whole-company basis.
In order to realize the previously difficult understanding of individual customers around the world, to provide new value, and to create ever more Suntory Beverage & Food Limited fans, we intend to make suitable and effective use of digital and information technology, creating innovative products and services that bring joy and the glow of life to our customers as well as innovative business operation that contributes to the creation of a sustainable society.
Keeping this determination in mind, Suntory Beverage & Food Limited intends to work toward the ideal of becoming the most beloved company in each market through truly Gemba-centric practice, seeing, feeling, thinking, and acting in the field of purchasing and consumption; in our digital and IT initiatives as well, we plan to continue taking on new challenges in order to provide the maximum value to our customers around the world.
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