Introduction of our business
and initiatives by using numbers
We will pursue innovation and continue to offer new value to satisfy consumers’ needs
Ratio of 7 core brands in Japan
The larger portion of our management resources is invested strategically across seven core brands: Suntory Tennensui, Boss, Iyemon, Suntory Oolong Tea, Green DAKARA, Pepsi, and Orangina. These brands represent 78% of our total sales volume.
Sales volume of Suntory Tennensui
Suntory Tennensui’s annual sales volume exceeded 100 million cases for 3 consecutive years from 2016, and became the No.1*1 brand in domestic soft drink market in 2018 for its sales volume.
*1 Based on survey results by Inryou Soken
FOSHU drink Iyemon Tokucha
Iyemon Tokucha is a FOSHU (food for specified health uses) beverage that helps the lowering of body fat and is the first FOSHU soft drink that focuses on the breakdown of body fat. The product has been the No. 1 selling FOSHU drink for five consecutive years*2 following its launch in 2013
*2 Source: INTAGE SRI data; FOSHU tea drink market / 2014 January – 2018 December Iyemon Tokucha (FOSHU) sales amount
Sites: Total for supermarkets, convenience stores, drug stores in Japan