Respecting Nature to Shape a Sustainable Society

Priorities identified in our long-term strategy for the period to 2030 are "accelerate sustainability management and contribution to local societies," and "strengthen unique global management system of Genba Heroes."

We will focus our business activities toward the creation of a sustainable society, so that SBF will continue to be seen as a company that is essential to society.

Makiko Ono

Managing Executive Officer Deputy Division COO,
Corporate Strategy Division Senior General Manager,
Global Corporate Communication Department

Our promise, Mizu To Ikiru—Living with Water, has three meanings.
First, it means "embrace water and nature." As a company that provides consumers with water, a blessing of nature, we must protect and help to maintain a global environment that nurtures water.
Second, it means that we will "enrich our society." Just as water quenches the thirst of every creature, our aim is to bring benefits to society.
Third, it expresses our determination to be as flexible as water as we continue to "take on new challenges." We want our employees to be as free and flexible as water so that we boldly take up new challenges in the spirit of Yatte Minahare.

Three meanings of Mizu To Ikiru

"Embrace water and nature."
"Enrich our society."
"Take on new challenges."

Building a Sustainable Society— Focus on Water-related Activities

Water is the source of all life and a vital resource for the business operations of SBF. As a company that has made a promise to society through our Mizu To Ikiru (living with water) philosophy, we will further strengthen our focus on water- related initiatives and develop them on a global scale. Within Japan, we are working through our Natural Water Sanctuary project to conserve forests because of their important role in the maintenance of water resources. We are also helping to encourage future generations to protect and conserve water through our unique Suntory Mizuiku environmental education programs. We have maintained these "Protecting Water" activities for many years in cooperation with local communities. Our goal is to contribute to water sustainability by using knowledge gained through these activities within the SBF Group, by actively expanding our initiatives overseas, and by engaging in regionally focused activities.

International Initiatives to Reduce Environmental Load— SBF's Environmental Goals

As people become more affluent, they also become more concerned about the burdens imposed on nature and the environment. This trend is resulting in accelerating efforts to create a sustainable society, including the Paris Agreement and other international initiatives to reduce greenhouse gas emissions, and the adoption of Sustainable Development Goals (SDGs) at a United Nations summit meeting.
SBF has worked to fulfill its obligations as a company that relies on the blessings of nature by reducing both the amount of water it uses and also the amount of carbon dioxide emitted. We have responded to current international trends by setting new long-term environmental goals for the period to 2030.
We will expand activities based on these goals across the entire SBF Group.

Emphasis on People and Frontline Operations— Our Yatte Minahare Heritage

Throughout its history, the growth of the Suntory Group has been driven by the spirit that embraces challenges. We have boldly taken up new challenges without fear of failure, which has resulted both in the proposal of new value and in the creation of totally new markets. Our founding spirit, as expressed in the phrase Yatte Minahare, has been passed down from generation to generation and remains a key element in our value system and a driving force for our activities now and in the future. As the scope of our business operations expands globally, we aim to create a corporate culture in which diverse people from different countries and regions can work together as individuals who truly embody the Yatte Minahare spirit.


Water sustainability is an priority for SBF as a company that makes its living with water as the basis for creating value. We will continue to develop water-related activities principally in the countries where we are doing on business.


SBF is promoting environmental management as part of the Suntory Group. As a company that benefits from the blessings of nature, we believe that we have a special responsibility to contribute to the creation of a sustainable society. As part of that commitment, we have adopted new environmental goals for 2030.


Human resource diversity is a priority for the Suntory Group. Because the Group relies on diverse values and ideas to generate innovation, diversity management is a core management policy. SBF's approach to this policy is that regardless of nationality, gender, or other attributes, every individual employee in our Group is a full member of the Suntory Group and the SBF family. That is why we call our Group employees "Suntorians." We strive to build a corporate culture and maintain a workplace environment in which all employees can achieve continuing growth as individuals who share the same aspirations and values, by boldly taking up the challenge of creating new value in their respective workplaces.

Clarification of Materiality

We used global trends relating to the SDGs as the basis for an analysis of issues in terms of their importance to our shareholders and other SBF Group stakeholders, and also from the viewpoint of opportunities and risks in the context of our medium- to long-term management strategies. After assessment and verification by third-party organizations, we selected five of the 17 SDGs as goals or highly significant initiatives. They are Goal 6 (Clean Water and Sanitation), Goal 3 (Good Health and Well-being), Goal 8 (Decent Work and Economic Growth), Goal 12 (Responsible Consumption and Production), and Goal 13 (Climate Action). We will continue to expand our activities in these areas.

Suntory Group's Activities
Signing of United Nations Global Compact

The Suntory Group supports international standards such as the Universal Declaration of Human Rights as well as the United Nations Guiding Principles on Business and Human Rights, and it has signed the United Nations Global Compact, which contains universal principles for human rights, labor, and the environment advocated by the United Nations.

* Sustainable Development Goals (SDGs) are targets that should be reached globally by 2030 that were adopted at the UN Sustainable Development Summit held in September 2015.