News Release

  • (2020/1/17)


Suntory Holdings Joined by Operating Units Beam Suntory, Frucor Suntory and Suntory Coffee to Give Back to Communities Impacted by Tragic Fires

TOKYO, JP (17th January 2020) – The Suntory Group has committed to donating $500,000 AUD to support recovery efforts in Australian communities that have been impacted by the ongoing bushfires. The funds will be divided among the Australian Red Cross, the New South Wales Rural Fire Service and the New South Wales Wildlife Information Rescue and Education Service (WIRES).

“Suntory is grounded in the philosophy of giving back and supporting our communities in times of need,” said CEO Tak Niinami. “We are inspired by the show of support by the global community and we are committed to those affected by the Australian bushfires as they begin the long process of recovery and rebuilding.”

Suntory Group’s commitment includes a $300,000 AUD contribution from Suntory Holdings, $100,000 AUD contribution from Beam Suntory, a world leader in premium spirits, and a previously announced $100,000 AUD donation from Frucor Suntory, a leading Australasian drinks company and the market leader in energy drinks in Australia. Australia is Beam Suntory’s third largest market after the United States and Japan.  Suntory Coffee is a market leader of fresh coffee in Australia.

“We have all been deeply saddened by the spread of these immense fires, which have destroyed lives, towns, homes and wildlife,” said Andrea Parker, Managing Director, Beam Suntory Oceania. “We are committed to helping rebuild these communities along with the rest of the Suntory Group.”

Locally, Frucor Suntory has also donated thousands of bottled water and beverages – including Mizone, Maximus and Suntory BOSS Coffee – to Rural Fire Emergency hubs since last September.

“I am always humbled by the way communities come together in a time of crisis,” said Jonathan Moss, CEO, Frucor Suntory. “We are proud to play a part in contributing and making a difference to the situation in Australia”.

Dean Divehall, CEO, Suntory Coffee also added, “Our business is connected into communities across Australia and hearing first-hand the devastating effects of these fires. We are pleased to be able to support the recovery efforts in a united way across the Suntory Group”.

Suntory Group is guided by its Vision of Growing for Good, and Values that include Giving Back to Society. It has earned a reputation as one of the most admired companies in Japan.

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