News Release

  • No.14208(2022/8/2)

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Charitable Trust "Suntory Fund for Bird Conservation" to Start Accepting Applications for FY 2023 Grant Programs

Japanese Association for Wild Geese Protection (FY2022 Grant Recipient)
Lesser Snow Geese fitted with a transmitter (Photo courtesy of Koji Tagi, December 2021)

TOKYO, Japan (August 2, 2022) – Charitable Trust “Suntory Fund for Bird Conservation,” established by Suntory Holdings, will start accepting applications for the FY2023 grant programs from September 1st. A total of approximately 40 million Japanese yen will be granted across three categories “Bird Conservation Group’s Activities Grant,” “Regional Bird-watching Activities Grant,” and “Waterfront Large Bird Conservation”.

Recognizing that wild birds are barometers of the environment, Suntory started its bird conservation activities in 1973. The company established the “Suntory Fund for Bird Conservation” in 1989, later registered as a Charitable Trust in 1990, to promote environmental conservation through providing grants to various bird conservation activities. To date, the Fund has granted a total of approximately 600 million Japanese yen to a total of 472 organizations.

Last year, the Fund launched a “Global Application Scheme” under the “Bird Conservation Group’s Activities Grant” category to accept applications from overseas bird conservation organizations* and provided grants to three organizations from overseas. The fund aims to continue supporting various bird conservation activities both in Japan and abroad and engage in bird protection activities.
*Applications from overseas organizations must be submitted through a Japanese organization.

<About Suntory’s bird conservation activities>
In 1973, Suntory started the “Save the Birds! Campaign” on newspaper advertisement with a slogan “Today Birds, Tomorrow Humans,” advocating the tragedies that happen to birds today, will also happen to humans tomorrow. On the same year, the company also established a wild bird sanctuary in Suntory Hakushu Distillery in Japan where it conducts various activities such as wild bird research and observation as well as nest box hanging. In order to further its effort in bird conservation activities, the company established the “Suntory Fund for Bird Conservation” in 1989.
Suntory conducts forest management in 21 locations near its production sites across Japan called “Suntory Natural Water Sanctuaries,” where experts constantly conduct wild bird research. The data retrieved from these researches are utilized as one of the guidelines to manage the forests and conserve the environment in these sanctuaries. In the “Suntory Natural Water Sanctuaries,” the company also nurtures young Raptores such as eagles and hawks which top in the ecosystem pyramid under the “Eagle/Hawk Nurturing Support Program” by creating a rich and well-balanced natural environment suited for nesting, feeding and child-rearing.

Learn more about Suntory’s bird conservation activities here.

<Details of the “Suntory Fund for Bird Conservation”>
For further information on applying to the FY2023 grants, please refer to the Fund’s webpage (

A total of approximately 20 million Japanese yen is expected to be granted to the “Bird Conservation Groups Activities Grant” category, a total of approximately 2 million Japanese yen to the “Regional Bird-watching Activities Grant” category, and a total of approximately 20 million Japanese yen to the “Waterfront Large Bird Conservation” category.

Application is open from September 1st to September 30th, 2022 Japan time and results are expected to be announced in January 2023.

About Suntory Holdings
As a global leader in the beverage industry, Suntory Holdings offers a uniquely diverse portfolio of products from premium spirits, beer and wine to brewed teas, bottled water, carbonated soft drinks, ready-to-drink coffee and energy drinks, along with health and wellness products. Suntory is home to award-winning Japanese whiskies Yamazaki, Hibiki and Hakushu as well as iconic American spirits Jim Beam and Maker's Mark. Suntory also fascinates the taste buds with The Premium Malt's beer and also owns the exceptional Japanese wine Tomi and the world famous Château Lagrange. Its brand collection also includes Sauza Tequila, non-alcoholic favorites Orangina, Lucozade, Ribena, BOSS coffee, Iyemon green tea, Suntory Tennensui water, TEA+ Oolong Tea, V and BRAND’S, as well as popular health and wellness product Sesamin EX.

Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania with an annual revenue (excluding excise taxes) of $19.8 billion in 2021. Suntory is driven by Yatte Minahare - the spirit of bold ambition - and our 40,275 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

As a company that delivers blessings of water and nature to our customers, Suntory is committed to its mission to create harmony with people and nature. Always aspiring to grow for good, Suntory is devoted to giving back to society through protecting water resources, nurturing its communities and fostering the arts.

Learn more about Suntory Group, its brands, and its commitment to social responsibility at, on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

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