Embracing the unknown has always been a part of our story at Suntory. We dare to question the status quo, take on new challenges, and we believe that giving up is not an option–because the future belongs to those who dream big.
This spirit of ambition, “Yatte Minahare,” was a favorite saying of our founder, Shinjiro Torii, and it drives us today pursue bold ventures as pioneering entrepreneurs.
Not content to stop there, in 1992 we released the BOSS canned coffee. This beverage provides a rich and flavorful option and acts as an “aibo” (a reliable partner with many years of trusted experience) for working people. Over time, BOSS has grown into a beloved brand with a variety of products, all designed to suit the various changing lifestyles and tastes of our consumers.
The success of both BOSS coffee and Suntory Oolong Tea has led to even more beverage choices for healthier life styles. In fact, Suntory Black Oolong Tea and Iyemon Tokucha have been certified by the Consumer Affairs Agency of the Japanese government as “FOSHU” or “Foods for Specified Health Uses.” We even entered the health and wellness market, utilizing our expertise and experience in various types of research and development. In fact, we developed our first supplement, Sesamin, after scientifically proving the health benefits of sesame seeds. Even since, we have been developing and delivering multiple high-quality health and wellness products globally.