Natural Water Sanctuary Tokyo Hinohara

This Sanctuary has been established in the water-source conservation area shared by the Suntory Spirits Ltd. Tokyo Musashino Brewery and the Suntory Products Ltd. Tamagawa Plant.
This page explains the initiatives of our Natural Water Sanctuary Tokyo Hinohara.
- Agreement start date
- February 2023
- Area
- About 96 ha
- Applicable plant
-
Tokyo Musashino Brewery, Suntory Spirits Ltd.
Tamagawa Plant, Suntory Products Ltd.
Deer Foraging Pressure Control
Across Japan, populations of deer, monkeys, and wild boars have increased excessively, causing various types of damage. Our Natural Water Sanctuary Tokyo Hinohara is also experiencing foraging pressure with an overpopulation of deer consuming all the vegetation that once covered the forest floor.
The soil, left bare after the vegetation is eaten, becomes easily eroded by rain, significantly increasing the risk of landslides on steep slopes. In the photo below, soil erosion has already begun, and tree roots are becoming exposed.

The next photo shows what might appear to be a well-maintained broadleaf forest. However, on closer inspection, you can see that not only grasses and shrubs, but even the lower branches and leaves within a deer's reach have been completely eaten.

Deer don't just eat grass and leaves—they also consume tree bark. Even the majestic Japanese cedars in this forest have suffered bark-stripping damage by deer. When bark is completely stripped around the trunk, a tree can no longer absorb water and nutrients from its roots, eventually leading to the tree’s demise.

Even newly sprouted broadleaf saplings can be eaten before they have a chance to grow, making forest regeneration difficult.

To enhance biodiversity in our Natural Water Sanctuary Tokyo Hinohara, we are gradually converting small areas of conifer plantation into broadleaf stands by clear-cutting and replanting. Before replanting, we always install protective fencing to prevent deer from damaging young plants.
Learn more about wildlife damage prevention measuresEmployee Hands-On Forestry Trainings in Natural Water Sanctuaries
At Suntory, we offer a training program where Group employees experience forest management firsthand, including weeding, pruning, and tree planting. This program carried out in our Natural Water Sanctuaries deepens understanding of our corporate slogan, “Sustained by Nature and Water.”
Since May 2023, this training has also been held in our Natural Water Sanctuary Tokyo Hinohara.

Before the training, forest maintenance experts performed site preparation (jigoshirae*) by clear-cutting part of the plantation forest and building safe access paths. To keep deer out of the planting area, protective metal fencing was also set up.
Jigoshirae refers to the process of preparing a site for planting—by removing unwanted undergrowth, scattered branches, or broken trunks. It is an essential task that not only improves safety and planting efficiency, but also supports all subsequent maintenance work.


Because Hinohara Village is bordered by steep terrain, planting tall-growing trees on the south-facing slope near the village could reduce sunlight for the homes. Therefore, the tree species for planting were selected in consultation with local residents. During this training session, 10 types of approved broadleaf trees were planted.
Since not all saplings survive after planting, each one was carefully planted by employees under expert guidance.

Products Related to Natural Water Sanctuary Tokyo Hinohara
The high-quality groundwater nurtured by our Natural Water Sanctuaries, such as Natural Water Sanctuary Tokyo Hinohara, is used in Suntory beer products, including The Premium Malt’s. We provide products that prioritize both exceptional taste and uncompromising safety, harnessing the pure gifts of nature in their original form.

Sanctuary Details
- Location
- Fujikura / Koiwa / Kamimotogo / Shimomotogo, Hinohara Village, Nishitama District, Tokyo
- Area
- About 96 ha
- Agreement date
- February 2023
- Agreement period
- 30 years
A forest management agreement was signed with Hinohara Village and the Hinohara Village Timber Industry Cooperative Association.
See the list of Natural Water Sanctuaries across Japan