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| October 2000 |
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No. 7768 October 24 Suntory is about to kick off two new campaigns
aimed at promoting sales of PEPSI.
The first campaign starts from the end of November
and offers consumers a chance to win a free ticket
to see Walt Disney's new animated film, "Dinosaur."
To win, consumers must locate three hidden 'D'
marks on a scratch card sold with every 500 ml
and 1.5 liter plastic bottles of PEPSI.
Winning cards can be exchanged at movie theaters
for free tickets to the Disney movie. No. 7767 October 24
Suntory will start selling Tullamore Dew Aged 12 Years from October 24. The Irish whisky is distilled three times using a traditional method, which lives on today. The product enjoys a great reputation around the world. A 700ml bottle of Tullamore Dew Aged 12 Years will retail for 3,090 yen. No. 7766 October 24 Suntory will market 1.5 liter bottles of Nacchan Orange, Nacchan Hachimitsu Lemon and C.C. Lemon with festive new labels. The products will be sold for a two-month period only starting from the end of November. Nacchan product labels will feature a smiley face, while bottles of C.C. Lemon will bear images of the Simpsons characters from the U.S. animated TV program. Suntory hopes the label makeover will help boost sales of the products during the year-end and New Year party season. No. 7765 October 30 Suntory has obtained a license to import and sell
the world's best single malt whisky, Glenfiddich
and The Balvenie
brand products. The company will start taking orders
for nine related products from November 14 and
sales will commence from December 1. No. 7757 October 11 Suntory will begin marketing 13 brandy and whisky products targeted at Valentine's Day from January 9. The items include Suntory's 10-year aged whisky, which will be sold in special heart-shaped bottles in 50 ml (700 yen), 100 ml (1,000 yen), and 1,000 ml (8,000 yen) sizes. Also, Suntory's Reserve whisky (300 ml: 1,700 yen / 80 ml: 850 yen) and fruits liqueur (Pineapple & Muscat/80 ml: 600 yen) will be sold in special bottles shaped like a cuddly bear. The firm will also market a series of its whisky products in miniature bottles. No. 7756 October 11 Suntory will start selling a new canned coffee
(BOSS Limited)
and canned green tea (Green
Black) from November 7. BOSS
Limited has a rich flavor and is made
from five types of coffee beans from selected countries,
including Brazil, Columbia, Guatemala, Costa Rica
and Ethiopia. Green Black
is made from high quality tea leaves and features
an astringent yet savory flavor. No. 7755 October 11 Suntory will start selling 13 varieties of commemorative
Century whisky
and brandy from November 1. No. 7754 October 5 The Suntory Foundation will award a total of 5
million yen in grants to publishers of books related
to Japan that will be distributed abroad in foreign
languages. The purpose of the grants is to promote
a better understanding of Japan and Japanese culture. Lipton October 5 Suntory and Nippon Lever have agreed to develop
and market a new brand of Lipton tea. Nippon Lever
owns the Lipton brand. No. 7752 October 3 Suntory will begin marketing a line of Chilean wines dubbed SANTA CAROLINA - POLLUX 2000 (RED/WHITE) between the end of October and mid-November. A 750ml bottle will retail for 870 yen. The product is made from carefully-selected grapes.
No. 7751 October 3 Suntory will begin selling "MADONNA MOSEL" white wine in addition to "MADONNA" on October 17. A 750ml bottle will retail for 1,260 yen. MADONNA is a renowned white wine produced in Germany. The product has been popular in Japan since it was first introduced to the market in 1972. No. 7750 October 3 On October 3, Suntory will begin marketing SOREKARA, a Shochu made from barley, in a 2.7 liter plastic bottle. At the same time, the company will also expand marketing of the product in the 720ml size. The products will retail for 3,100 yen and 1,180 yen, respectively. No. 7749 October 3 On December 19, Suntory will kick off a campaign to promote sales of several of its whisky products, including ROYAL 12-YEAR (a 700ml bottle retails for 3,000 yen), RESERVE 10-YEAR (a 750ml/2,230 yen), OLD MILD&SMOOTH (a 700ml/1,510 yen), KAKUBIN (a 700ml/1,420 yen) and ZEN (a 640ml/1,200 yen). During the campaign period, the company will give \10,000 in cash to 2,000 lottery winners, as well as an original T-shirt to another 1,000 lottery winners. No. 7748 October 3 On October 17, Suntory will begin marketing SUNTORY PURE MALT WHISKY YAMAZAKI SHERRY WOOD 1985. The product was made from special unblended whisky distilled in 1985. The company will sell only 1,200 bottles nationwide. A 700ml bottle, which features a sherry wood aroma and rich, deep taste, will retail for 20,000 yen. No. 7747 October 3 Suntory will begin marketing MALT'S SUPER PREMIUM 2001 in limited quantities on November 28 to commemorate the 21st century. A 350ml can will retail for 248 yen. Prior to that, on November 22, the company will begin selling a gift set containing a dozen 350ml cans of the special edition beer for 3,000 yen. Suntory's mainstay beer, MALT'S is made with 100% malt and natural water. No. 7746 October 2 Volume 64 of 'Suntory Quarterly' has been published. The latest issue of the magazine, which explores popular culture from the aspects of food and liquor, features stories and essays by popular writers, including Kaoru Takamura, Takashi Atouda, Howard Clark and Hinako Sugiura. The theme of the issue is 'Whisky & Mystery.' The Suntory Quarterly can be found at Libro bookstores. It sells for 500 yen. No. 7745 October 2 Suntory will start taking orders for young flowering plants from October 2. The company intends to strengthen its flower business by adding three new types of flowers and eleven new colors. The flowers will be sold from March next year. For 2001, Suntory has set a sales target of 28 million pots, up 109% from the same period this year.
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