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December 2001

No. 8069 December 25
Suntory to Display woven and dye goods from Okinawa


Suntory Museum of Art will hold an exhibition of woven and dye goods from Okinawa celebrating 30th anniversary of the land's return, from February 12 through March 24 2002. The exhibition will introduce the cultural uniqueness of Okinawa through the displayed works.



No. 8067 December 21
Suntory Reports on Liquors


Suntory has issued a report on liquors, featuring insights into the imported liquor market, and a report on trends in cocktail consumption. The report reveals that the market of imported liquors has expanded to 1.2 million cases this year, up 10 % from last year. Also, it reports that more than 50 % of women over 20 years of age drink cocktails more than once a week, and that they prefer liquor based cocktails.




No. 8066 December 21
Suntory Quarterly - "Dramatic Liquor"


Volume 68 of the "Suntory Quarterly" has been published. The latest issue of the magazine explores the hidden world of liquors from various perspectives, including a column story about trips to Europe in search of the history of various liquors. The Suntory Quarterly, which retails for 500 yen, can be found at major book stores.




No. 8064 December 18
Suntory Kicking off BOSS Coffee Campaign


Suntory will hold a promotional campaign for BOSS canned coffee from January 16 to March 31. The company will give away 10 thousand original portable liquid crystal TVs to selected winners. The TVs will take the form of a BOSS HG can, a new series of BOSS canned coffee introduced in fall 2001.

Through this campaign Suntory aims to further expand the success of the BOSS line, which has sales of over 10 billion cans since its launch in August 1992.




No. 8063 December 18
Suntory Expanding DAKARA Line


Suntory will add a DAKARA health supplement drink to its line starting January 16. Also, the company will hold a promotional campaign for the product (featured in 2L plastic bottles) which will target families.

Since its launch in March 2000, DAKARA has been selling well because of its unique concept, drinks that support the balanced daily intake of nutrition.

The campaign will feature six varieties of complimentary goods related to health such as a toothbrush with the DAKARA logo. The products will be packaged with each 2L bottle for a limited period.


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