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| July 2003 |
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From July 29 Suntory starts marketing SKYY BLUE, a stylish low-alcohol beverage made from premium SKYY vodka and refreshing citrus fruit. The SKYY BLUE was first introduced this March in the U.S. and its sale has been growing rapidly. 275ml bottle retails at 230 yen. No. 8512 July25 The Suntory Foundation announced that its annual Suntory Prize, which fosters research projects in the field of humanities and social sciences, has been awarded to 32 research teams at colleges, graduate schools and other institutes across Japan. Established in 1979 to commemorate the company's 80th anniversary the Suntory Foundation is committed to helping develop cultural and educational programs worldwide. No. 8511 July24 Suntory together with Yamaguchi University, Faculty of Science have this time confirmed that stress-relieving function of whiskey heightens as it ages. The secret is in aromatic component that activates GABA receptor thus suppresses neural activity. The details will be presented at the 26th Annual Japan Neuroscience Meeting on July 24. No. 8510 July24 Suntory and Nestle Japan Group have signed an agreement that let Suntory to market French natural mineral water CONTREX imported by Nestle Japan to retail channel from the end of September. CONTREX that is popular for its richness in mineral has second market share in France. This time, exclusively for Japanese market the original blue bottle was renewed to clear bottle for easy recycling. No. 8509 July23 Using "Hojin no Mori (corporation forest)" system organized by Forestry Agency Suntory had been carrying out "Natural Water Forest" project in vast forest of Kumamoto prefecture. On July 23 the preparation of forest according to the initial plan was completed. The forest will now be used as water forest, birds' habitat and people's amenities and also for educational purposes for children and Suntory employees. No. 8508 July23 From August 19 Suntory starts marketing SUPER CHU-HI KURENAI (Red: Apple) and AKI-NASHI (Pear) as the fall versions of seasonal SUPER CHU-HI series. KURENAI containing fresh Jonathan apples and Cidre has refreshing taste with pleasant fragrance while AKI-NASHI containing pear and white wine has rich fall taste. 350/500ml can retails at 140/190yen. No. 8507 July23 From September 16 Suntory starts marketing four kinds of PESCEVINO, Italian wine. PESCEVINO (meaning fish wine) is refreshing wine made from traditional Italian grape varieties in unique joyous fish-shaped bottle. The wine has been sold through Monte Bussan Ltd. of Suntory group however this time Suntory is aiming to strengthen its brand value by using its own marketing network. Monte Bussan Ltd. will start selling another Italian wine, SELLA & MOSCA, which Suntory has been marketing from September 1. No. 8506 July23 From September 2 Suntory starts marketing premium scotch whisky BALLANTINE'S 12 YEARS OLD as a new item of popular Ballantine's series. A blend of 50 malt whiskies by a master blender of Ballantine's, Robert Hicks, the whisky has fragrant aroma with fruity flavor and rich and mild taste which could be best enjoyed with the same amount of water. The product will be sold in Japan ahead of any other places in the world. No. 8504 July15 On August 5 Suntory starts marketing ROYAL PREMIUM 15 RESERVE and ROYAL 12 RESERVE in bottles specially designed to commemorate the Suntory Open Golf Tournament 2003 that will be held from September 10 to 14 in Chiba. Priced at 10000 yen ROYAL PREMIUM 15 RESERVE will come in 500ml ceramic bottles featuring a lovely albatross enjoying golf. ROYAL 12 RESERVE, available in 100ml golf ball-shaped bottles, will sell for 1400 yen. No. 8503 July15 From September 2 Suntory starts marketing AKANEIRO NO HOJUN (Mellow Red Beer: 330ml, 238yen) for a limited number as a third item of TABLE BEER series. The product is a renewed version of then popular Suntory MELZEN BEER that was introduced in 1977. The rich taste of Melzen beer is enjoyed in annual German beer festival in fall. No. 8502 July15 From the middle of July Suntory starts marketing JUN-NAMA in Shanghai area as a newly introduced premium beer. With its introduction JUN-NAMA will be the first draft beer to be produced and sold in Shanghai area. It has original refreshing clear taste to match Chinese people’s tastes. No. 8501 July11 From July 11 Suntory Kyushu Kumamoto Plant, the new hybrid plant that produces both beer and soft drinks, finally starts whole of its operation. With 0.4 million-square-meter premises and plenty of natural mineral water from nearby Aso Mountain the plant produces high-quality products efficiently. The plant resides in a spot that is logistically effective and is also earth friendly producing zero waste as well as people friendly especially for disabled and aged people. No. 8498 July8 From September 2 Suntory starts marketing three Porto of Quinta do Carmo, winery the notable Château Lafite-Rothschild of France runs, and one Argentine wine, CARO, which the top-class Argentine winery of Nicolas Catena produced with Baron de Rothschild. CARO vintage wine of year 2000 that will be sold this time will be the first of the kind to be in market. No. 8497 July3 For the first time in Japanese wine history, Suntory wine TOMI 1997 won a gold prize (Citadelles trophies) at the international contest of wine and sprits held in Bordeaux France, Les Citadelles du Vin. This time the authoritative contest which the best wine of the world make entries awarded gold prizes to only 57 wine and spirits out of 1148. The best vintage wine TOMI of Tomi-no-oka Winery was proved to be red wine that would represent Japanese wine. 720ml bottle retails at 10,010yen. No. 8496 July3 Suntory and Freixenet S.A., the number-one selling Spanish sparkling wine maker, have agreed on Suntory to be the sole agency for importing and marketing Freixenet-brand wine in Japan. As a result Suntory starts marketing several wine of Freixenet including FREIXENET CORDON NEGRO and FREIXENET CARTA NEVADA from this fall. Most of the Freixenet sparkling wine is Cava that is high-quality sparkling wine made by the same process as champagne. No. 8495 July2 On May 20 Suntory startedGET! T3” present campaign in collaboration with the distribution company of the movie Terminator 3”, TOHO-TOWA Co., Ltd., that would present 10,000 valuable T3 original goods including replicas of a jacket that Schwarzenegger wears in the movie. As the release date of the movie is coming into sight the number of entries and requests of entry postcards from shops are rapidly increasing therefore Suntory happily decided to extend the campaign until July 31. No. 8493 July1 From July 15 Suntory starts marketing THE SHAKE Pina Colada exclusively for summer season as a new flavor of THE SHAKE line. The low-alcohol tropical cocktail with sweet and sour pineapple has coconut aroma complemented by gorgeous sweetness of rum. 290ml bottle retails at 190yen. No. 8492 July1 From the middle of July Suntory starts marketing MALT'S (350ml/500ml, 218yen/286yen) with the origin of water specified on its can. The beer is popular for its natural taste that is a result of quality ingredients, 100% wheat and natural water. With this newly designed can the company is aiming to appeal its quality to more customers. No. 8491 July1 From July 15 Suntory starts marketing two flavors of RIZO for summer season. RIZO is a new bottled cocktail that possesses image of southern European resorts. French Style Orange Cocktail has fruity and elegant taste containing Chartreuse while Italian Style Lemon Cocktail has complex rich taste with a hint of Cinzano. 275ml bottle retails at 230yen. |
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