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Innovation

At Suntory, we believe that comprehensive research and development (R&D) is at the heart of our innovative products. Since our founding, we have consistently created new products by harnessing the power of technology and the expertise of our employees. A prime example of this is our advancements in the application of microorganisms and enzymes in making alcoholic beverages, as well as our advanced distillation technology. As we look to the future, we aim for sustainable growth through continued R&D to develop new and innovative products.

Taking on the Challenge to
Create Excellent Products

We have a diverse portfolio of quality products enjoyed by millions around the world, including alcoholic beverages, such as Yamazaki and Hibiki whiskies and The Premium Malt's beer, as well as non-alcoholic beverages, such as Suntory Oolong Tea, BOSS coffee, and Iyemon green tea.

Taking on the Challenge to
Promote Health

Building on existing research related to health and wellness, such as on antioxidants and immunological control, we have developed wellness products such as Sesamin brands containing the health ingredient sesamin.

As a result of successful research and development, we have produced many new and innovative products, including Prodia and Lactect, two of our wellness products that contain the Lactobacillus S-PT84 strain discovered by Suntory.

Taking on the Challenge to Create a Blue Rose

Using biotechnology, we successfully developed the world's first blue rose in 2004, a feat that was previously considered impossible around the world. Five years later, we named the rose SUNTORY blue rose APPLAUSE, which in the language of flowers means "dreams come true."

Taking on the Challenge to Protect Water Sources and the Environment

True to our mission, "To create harmony with people and nature," we have established the Institution for Water Science to deepen our understanding of the water we use and to conserve our water resources for the future. Our research includes hydrology-based natural water cycles, the study of global water issues, water health, and water preferences.
We also serve as an information center, providing our latest research reports on water to the public.

Shared R&D Initiatives

At Suntory, R&D activities are conducted in collaboration with the R&D departments of group companies around the world.