No.9355   2006. 2. 7

Stirring Up the Whisky Market
Suntory Introduces The SUNTORY OLD WHISKY


Suntory Limited has updated Suntory Whisky OLD with a new taste, design, and name. The SUNTORY OLD WHISKY will be available from Tuesday, March 7.

Over the past two years, Suntory has focused on revitalizing the whisky market by taking the opportunity, as often as possible, to invite people to enjoy the distinctive appeal and taste of whisky.
This latest move will truly stir up the whisky market when the longtime, popular favorite OLD is updated as The SUNTORY OLD WHISKY, with a mellowness that comes from Suntory's insistence on maturity.

Related article: 56-Year Heritage of Suntory OLD

Introducing The SUNTORY OLD WHISKY
• Taste
The taste represents a pursuit of richness and easy-to-drink mellowness that is sure to satisfy the palate of discerning drinkers who enjoy exceptional, authentic whisky. A gorgeous, sweet fragrance and mellow smoothness round out this whisky, making it a pleasure to drink. Aging the unblended whisky in white oak casks imparts a mild aroma and velvety taste, making the whisky even easier to enjoy.

• Design
The round black bottle initially designed for OLD was inspired by traditional Japanese lacquerware. The label bore a red character (meaning "long life") for Kotobukiya, the company name before Suntory. The new label, with a satiny cap seal and graceful cursive "The," conveys modern elegance while preserving the tradition and history of the previous design.

—Details—

• Product Name, Volume, Suggested Retail Price (not incl. tax), Alcohol Content
The SUNTORY OLD WHISKY / 700 ml / 1,510 yen / 40%
Double / 1,400 ml / 2,880 yen / 40%
2.7 L PET bottle / 2,700 ml / 5,300 yen / 40%
4 L PET bottle / 4,000 ml / 7,500 yen / 40%
Miniature / 50 ml / 220 yen / 40%

*Prices given here do not prevent retail shops from setting their own shelf prices.

• Launch Date: Tuesday, March 7, 2006

• The SUNTORY OLD WHISKY Web page
http://suntory.jp/OLD/ (Only in Japanese)

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