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No.10033 February 25, 2008
Suntory Announces midorie
New environment greening project delivers soil-less roof and
wall garden system
Drawing on the resources of its newly established Landscape Technology Department, Suntory Limited is moving into the environment greening market in March with the full-scale launch of its midorie environment greening business. Suntory brings its unique roof-greening system, Midori no Yane (literally, green roof), and wall-greening system, Hana no Kabe (literally, wall of flowers) onto market on March 3, 2008.
The name midorie is a play on the Japanese words for “to green” (midori is green and e is to in Japanese) and refers to bringing green spaces to urban landscapes. This project, the flagship venture for Suntory’s environment greening business, is named to evoke the image of a garden atelier.
The Midori no Yane and Hana no Kabe roof and wall-greening systems form the pillars of the company’s midorie business. These systems replace traditional gardening soil with Pafcal*. Eliminating soil in roof and wall garden systems delivers a number of advantages—making these greening systems lighter, easier to handle, and a better environment for growing healthy plants. These revolutionary systems resolve the problems traditionally associated with creating roof gardens such as buildings that cannot withstand the heavy weight of these gardens, plants that die without proper soil conditions, and soil crumbling and scattering, leaving roof areas dirty. Based on the company’s concept of creating comfortable green spaces, Suntory brings these systems to market with comprehensive services that deliver everything from material and equipment installation through follow-up plant maintenance.
True to its corporate message, “Water for Life, Suntory,” the company has based its business on the bounty of natural resources found in water, plants and flowers ever since it was first established. The company is active in a diverse range of environmental conservation activities that include the protection of birds, the conservation of natural resources and energy, and the cultivation of water resources. With environmental conditions worsening at an even more rapid pace over the past several years, Suntory has turned its focus to new approaches that incorporate the unique technologies and expertise the company has developed in order to make greater inroads in protecting the environment.
With the full-scale launch of its midorie environment greening business, Suntory is working to not only alleviate the heat island phenomenon and effectively insulate buildings, but also to bring its concept of creating comfortable green spaces to urban landscapes.
*A new urethane-based spongy substance specially developed by Suntory
Product Name, Color, Type, Features, Suggested Retail Price (includes irrigation equipment and plant costs)
Product Name |
Color/Type |
Features |
Suggested Retail Price |
Midori no Yane |
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Pafcal, a new lightweight gardening material, makes this an ideal system for roofs that are unable to withstand heavy loads. Eliminating gardening soil puts an end to worries that soil will be washed away by rain or blown around by wind. | 25,000-30,000 yen/sq. meter |
Hana no Kabe |
White oak Walnut Maple |
Only about 180-mm thick (before plants are added), this wall garden takes up very little space. Using Pafcal to replace traditional soil eliminates worries that soil will spill or fall and dirty surrounding areas. Simply replace the Pafcal to replace the garden plants and enjoy a new garden scene each season throughout the year. Order-made sizes to tailor each customer’s exact needs are also available. |
450,000 yen each |
Dark brown Medium brown Light brown Natural |
390,000 yen each | ||
Slim type |
A mere 105-mm thick (before plants are added), the slim type is ideal for small spaces where slim gardens are needed. |
30,000-35,000 yen each |
Launch Date: Monday, March 3, 2008
