Business Portfolio
Our diverse portfolio of Suntory businesses reflects a unique heritage, unwavering commitment to quality, and an innovative spirit that enriches lives. Discover the stories behind our products, services and activities, from the carefully selected ingredients and time-honored processes to the enriching experiences they create. and how the business groups expand and grow.
The Global Rise of Mindful Drinking
More people around the world are rethinking how—and what—they drink. Whether it’s about wellness, lifestyle, or simply wanting something different, the rise of mindful drinking is reshaping the way we socialize.
From alcohol-free cocktails in London to refreshing beer-taste drinks in New York, today’s drinkers are looking for options that match different times, moods, and occasions—without compromising on taste or experience.
This shift isn’t about giving up on something. It’s about opening up new ways to enjoy drinks that support your moment, your lifestyle, and your connections.
The Joy of Choice: Japan’s Beverage Culture, Reimagined
In Japan, drinking culture centers on more than just alcohol—it’s about the experience: the flavors, the company, and the shared moment. Whether it’s a formal gathering, a casual dinner, or time spent relaxing at home, non-alcohol and low-alcohol beverages are a natural part of the occasion.
These drinks are widely enjoyed not only at izakayas and restaurants, but also at home, where they complement meals and offer refreshing moments throughout the day. From thoughtfully brewed teas to carefully crafted alternatives to cocktails or beer, Japan offers a wide variety of flavorful options for any setting.
A Broad, Thoughtfully Crafted Portfolio: More Than Just a Substitute
Suntory offers a wide range of refreshing beverages from non-alcohol drinks and ready-to-drink cocktails designed to suit modern lifestyles and diverse occasions. These options deliver authentic taste experiences while providing convenient ways to enjoy high-quality beverages at various alcohol content levels. The lineup combines Suntory's craftsmanship with innovative technologies to create drinks that maintain rich flavors and quality while fitting seamlessly into various social situations. Here are the highlights:
- Suntory ALL-FREE - Beer-alternative refresher from Japan. Zero Calories, Zero Sugar and 0.00% Alc./Vol. It offers a crisp, clean, and satisfying experience for those who want the taste of beer without the alcohol—perfect for any occasion, anytime.
- Horoyoi - A lightly sweet, Ready-To-Drink (RTD) beverage with a variety of flavors like peach, grape, and white sour. Perfect for casual relaxation.
- -196 - A vodka-based RTD cocktail featuring bold and satisfying fruit flavors created using Suntory’s proprietary Freeze Crush Infusion technology. It captures vibrant, true-to-fruit refreshment in every sip.
- Non-Al Sakaba Highball / Non-Al Sakaba Lemon Sour - These canned beverages replicate the taste of popular Japanese izakaya-style drinks—highballs and lemon sours—without the alcohol. Crisp, savory, and refreshing, they’re perfect for unwinding or pairing with meals.
- Non-Al de Wine no Kyuujitsu - A non-alcohol wine-style beverage that offers a relaxed, wine-like experience for meal or leisure moments. Available in both red and white, it offers sophistication without the alcohol.
Accessible Enjoyment, Even from the U.S.
You no longer need to fly to Japan to enjoy these uniquely crafted beverages. Suntory’s ALL-FREE is now available in select locations in the U.S., including via E-commerce and specialty retailers. At home or on the go, these beverages from Japan offer a refreshing way to enhance any moment.
Drink Smart. Choose Joyfully.
Since 1986, we've been pioneers in promoting moderation through our advertising, championing a philosophy that celebrates thoughtful choices. Our approach to non-alcohol and RTD beverages isn't about restriction—it's about expanding possibilities. We believe these options represent freedom to choose what best suits your moment, whether you're socializing, dining, or simply unwinding.
Through our diverse portfolio, we're creating more ways for everyone to enjoy rich experiences together. Our commitment is to a world where all people can gather, connect, and share joyful moments with their preferred beverages, continuing for brilliant moments.
