Suntory Mizuiku―Education Program for Nature and Water
Without water, our business would not be possible. At Suntory, we believe it is our responsibility to nurture healthy ecosystems in the forests that produce the quality groundwater that we use in our products. As part of our commitment to ensuring a healthy and abundant natural environment for future generations, we created the Suntory Mizuiku – Education Program for Nature and Water.
In 2004, we launched the Mizuiku program so that younger generations would have the opportunity to learn where their water comes from and understand the significance of water and the forests that nurture this natural resource.
The Mizuiku program is designed to provide students with interactive, hands-on experiences that help them appreciate and realize the importance of nature and our natural water sources. As of 2016, nearly 21,000 students and parents have visited Suntory's Natural Water Sanctuaries in the forests surrounding our Suntory Tennensui facilities through the program. We've also reached more than 100,000 students in metropolitan areas through classroom activities that effectively demonstrate the importance of nature and the natural water cycle.
The program is designed for children to see how precious nature is, how important water and the forests that nurture groundwater are, as well as to think about what they can do protect water for the future. (Sponsors: Ministry of the Environment, Ministry of Education, Culture, Sports, Science and Technology, etc.)
The program has two main activities: the "Outdoor School of Forest and Water" and "Teaching about Water at Schools."
Outdoor School of Forest and Water
In this hands-on nature program, elementary school students and their parents experience how important water and the forests that produce it are. About 19,800 students and their parents have participated in the program since it was launched in 2004 (as of December 2015).
Teaching about Water at Schools
This program is run in conjunction with elementary school teachers. Students learn about the water cycle, and importance of nature, and how to hand down water to future generations. About 90,000 students from 1,193 schools have participated since it was launched in 2006 (as of December 2015).
As Suntory expands across the globe, our Mizuiku program does as well. In 2015, we launched the program in Vietnam. More than 1,600 students have participated in it!