Jul. 30, 2018
Suntory Tops Nikkei BP "Eco-Brand Survey 2018"
On July 6, Nikkei Business Publications, Inc. (Tokyo) announced the results of the "Eco-Brand Survey 2018," a survey that looks into how the environmental efforts of companies are perceived by consumers. Suntory topped the rank for the 7th time.
Of the 4 indexes that comprise the Eco-Brand Index, Suntory ranked No.1 in "environmental image" and "environmental evaluation." In the "environmental image" category, Suntory came out on top in the categories of "making efforts to reduce usage of resources," "making efforts to reduce waste generation," "making efforts to conserve nature," "making efforts to reduce emission impact on air, water and soil," "making efforts to preserve biodiversity and plant/animal resources," and "making efforts to collaborate with customers, local residents and NGOs."
Suntory places water at the core of its business, and considers preserving and nurturing the natural environment to be key to sustainable business. Under its promise “Mizu To Ikiru,” literally meaning “living with water,” we conduct various environmental initiatives such as “Natural Water Sanctuaries,” “Suntory Mizuiku - Education Program for Nature and Water,” “Bird Conservation” and more. Suntory also strives to reduce the environmental impact of the entire value chain of its business. The Suntory Group engages with the local community, and will keep its commitment to protecting the natural environment across the world, dedicated to passing down a sustainable future to the generations to come.
2018 Eco-Brand Index: Top 20
Nikkei BP Consulting, Inc.
* Internet-based questionnaire has been conducted through March 14‐April 22, 2018
* No. of Valid Responses: 21,000
* No. of Companies Targeted: 500
*The Eco-Brand Index is derived from the total of four indexes which impact the brand building: contact to environmental information, environmental communication, environmental image, and environmental evaluation. The scores express the deviation value (average=50).