Channeling the “Yatte Minahare – Go for it!” spirit of challenge into innovation to bring happiness and enjoyment to consumers
Since our founding, the Suntory Group has taken up the challenge of creating pleasing taste, health, and enrichment for the happiness and enjoyment of our customers.
To further accelerate this challenge, the Suntory Global Innovation Center Limited was established in 2013 as a company that undertakes core technology research for the Suntory Group. We strive to advance and improve the strengths of core technology research cultivated thus far to bring happiness and enjoyment to our customers, and are teaming up with Suntory Group companies around the globe and networks of outside research institutes and researchers to innovate daily with renewed energy.
That driving force is the “Yatte Minahare – Go for it!” spirit of challenge that has been successively passed on since our founding. With the idea of unlocking creativity to drive customer centric innovation, each and every staff member unleashes their abundant creativity and curiosity without fearing failure to produce consumer centric innovation in order to kindle consumer excitement and establish the Suntory Group as the most-loved company in the world.
Suntory Global Innovation Center Limited
President,Chief Executive Officer