The "2009 Plant and Cell Physiology Award for the Paper of Excellence (PCP Award)" was received from the Japanese Society of Plant Physiologists for the paper presenting the results of research on "blue roses." This award is given to an internationally recognized creative paper that contributes to the progress of plant science from among the papers published in "Plant and Cell Physiology," an English journal of the said society. This year, the selection was made from among about 170 papers published in 2007. The listed reasons for the selection were "this paper, which is about the success of producing blue roses for the first time in the world, has a great impact and has attracted attention in the society, as an important result of applied research in plant science; this achievement, which is based on detailed studies of metabolic pathways and other mechanisms, can also be highly valued scientifically." This award shows the excellence of Suntory's research development not only in application area but also in science.