Our Mission is to Create Rich Experiences for People, in Harmony with Nature and Society

Suntory Group's origins can be traced back to founder Shinjiro Torii and his ambition to make grape wine.
At a time when Western liquors were a rare commodity in Japan, he tried and failed many times to create a taste that would suit the Japanese palate before eventually creating Akadama Port Wine (today Akadama Sweet Wine). After paving the way for Japan's Western liquor culture with the launch of Akadama Port Wine, Suntory embarked on the journey to create Japan’s first whisky and also ventured into new areas such as beer and non-alcoholic beverage markets. The growth of Suntory Group is supported by a history of challenges and innovations aimed at creating new value to enrich lifestyle culture.

Sharing Business Success with Stakeholders and Society for Mutual Development and Growth

Under Shinjiro Torii's belief in the principle of Giving Back to Society, which holds that what we gain from our business activities should not only be reinvested in the company but also to caring for consumers and partners and contributing to society, Suntory Group has engaged in a various activities alongside our business operations for over a century. These activities encompass a wide range of areas, focusing on environmental conservation, but also including culture, arts, academia, welfare, sports, support for earthquake recovery, and nurturing the next generation. This enduring spirit of Giving Back to Society, which Suntory Group has upheld since its founding, remains a foundational value today.

Driving Force Behind New Value Creation

Based on the belief that R&D is the lifeblood of a manufacturer, Suntory Group has refined its distillation technology and the use of microorganisms and enzymes in the process of developing a variety of products, including alcoholic beverages.
Furthermore, we have accumulated technology and know-how in areas such as food processing and analysis. We also conduct extensive R&D, including the search for new health ingredients and studies on their health benefits.
Stemming from our desire to be a part of everyday life, enriching their daily experiences to inspire the brilliance of life, Suntory Groupe continues to take on challenges in a variety of fields beyond alcoholic beverages, including soft drinks, health foods, restaurants and flowers.

Providing Healthy Options to Consumers Everyday

To help address social issues such as the rise in lifestyle diseases like obesity and high blood pressure, Suntory Group offers a variety of products known in Japan as food for specified health uses (FOSHU) with proven benefits backed by research. This lineup includes: Kuro Oolong Tea OTPP, developed based on research showing oolong tea’s polymerized polyphenols have the effect of inhibiting fat absorption; Suntory Goma Mugicha (barley tea), suited for people with high blood pressure; Pepsi Special Zero, which inhibits fat absorption; and Tokucha (FOSHU Iyemon) series, the world’s first beverage to clarify the lipolytic action of quercetin glucoside. The portfolio also includes other products such as Iyemon Plus Cholesterol Control, a functional claim beverage that can lower LDL cholesterol. While seeking to eliminate negative health impacts and contribute positively to consumers’ well-being, we also emphasize great taste, pursuing research and development to ensure that our products are both healthy and great-tasting.
Utilizing knowledge gained through many years of research in Japan regarding the development of low- and no-sugar beverages (such as tea and water), we are developing new beverages that are healthy for the mind and body.

Creating Enriching Moments for All, Whether They Enjoy Alcohol or Not

Our dedication to creation of new value is also reflected in the proposition of new dining and drinking culture.
We hope that everyone, whether they drink alcohol or not, can enjoy rich experiences with our discerning products that bring a smile to people’s faces. To convey this message even more effectively, Suntory Group launched a new campaign in November 2024 in Japan, focusing on responsible, diverse ways to enjoy alcohol in moderation. The campaign explores the cultural roots of alcoholic beverages, and emphasizes the realization of a society in harmony with alcohol through awareness of responsible drinking.

Blue Rose and Sesamin Borne from Suntory’s DNA

Suntory Group has many products created from its tireless efforts to boldly take on new challenges.
The development of the blue rose, which was said to be impossible, and Sesamin EX represent the culmination of Suntory's cutting-edge biotechnologies and the efforts of its scientists tirelessly dedicated to research, undeterred by setbacks. Even when they don't achieve the desired experimental results, they don't view it as merely a failure. Instead, they use it as a clue for the next experiment and continue their research.
This unwavering attitude of persistence is a key component of Suntory’s DNA that has been passed down since founding.

• 

  Sesamin EX
  This unique combination of sesamin, a rare dietary supplement found in small amounts in sesame seeds, vitamin E and other nutritional elements helps support vitality and youthfulness for people in their 40s and beyond. This anti-aging supplement was developed using Suntory Group's research into sesamin and solid technical expertise cultivated over its long history.

• 

  The term "blue rose" in English once signified "the impossible (a non-existent object)." The existence of the impossible--the blue rose--has now come to symbolize Suntory's DNA.

Bringing Color and Joy to More People’s Lives

Suntory Group is actively involved in a variety of artistic and cultural endeavors to bring color and richness to people's lives and enrich people’s lives and culture.
Suntory Museum of Art, with its basic philosophy of "Art in Life," hosts fascinating exhibitions of paintings, ceramics, lacquerware, glass, and more, centered around its approx. 3,000-piece collection that features national treasures and important cultural properties.
Suntory Hall opened as Tokyo's first full-fledged, dedicated concert hall with the concept of "pursuing the world’s most beautiful sounds." It continues to preserve the acoustics that have earned it a strong reputation both in Japan and abroad, while hosting performances by world-class artists. Suntory Foundation engages in a variety of activities, including the Suntory Prize for Social Sciences and Humanities, recognizing research in the fields of social sciences and humanities, and the Suntory Prize for Community Cultural Activities, promoting local culture in Japan.