Suntory Marketing & Commerce Ltd

  • Head Office
    1-8-12 Harumi, Chuo-ku, Tokyo 104-6231, (Harumi Island Triton Square Office Tower Z, 31F)
  • Established
    January 1975
  • Capital
    ¥100 million
  • Sales
    ¥11.2 billion(FY2022)
  • Employees
    342(as of December 2021) Male: 101 Female: 77)
  • Business description
    Sales of liquor-related equipment (for liquor retailers and food & drink establishments)
    Sales promotion support and representation for Suntory operating companies (promotional campaign planning, prize merchandise proposals, shipping, and office operation)
    Sales of beer, wine, whiskey, etc.
  • Website
Suntory Marketing & Commerce Ltd

Company Overview and Philosophy

Company Overview

Suntory Marketing & Commerce Ltd. plays a role in supporting the Suntory Group's relationships with various customers through the planning and management of various campaigns conducted by the Suntory Group and the development and sale of various kinds of equipment used by Suntory Group's valued customers including pubs, bars and restaurants.

Corporate Philosophy

We will continue to provide highly original products and services as a marketing support company that connects companies with their customers, based on the know-how cultivated through many years of business with liquor retailers and restaurants, and on our experience in promoting various Suntory Group products.


To contribute to the enrichment of people's lives and culture by creating exciting experiences that surprise, inspire, and delight our customers.


As a member of the Suntory Group, we will create exciting experiences for our clients by taking on the challenge of developing highly original products and services to enhance their value in sales promotion and support for restaurant business.

Seven Rules
  1. 1.
    We will do our utmost to help our clients succeed (Five Customer Satisfaction Principles)
  2. 2.
    Pursue safe and high quality products and services with pride (professionalism)
  3. 3.
    We will respond quickly to the changing times with a strong business spirit and take on the challenge of creating new value (Yatteminahare)
  4. 4.
    We will conduct business activities with a strong footing based on the field, reality, and actual products (Sangen Shugi Principle)
  5. 5.
    Respect the individual and achieve high results through superior teamwork (Results Creation)
  6. 6.
    Promote the growth and happiness of individual employees through the concerted efforts of all members (One Family)
  7. 7.
    Act with integrity and high ethical standards to contribute to the realization of a better society (Social Contribution)
Declaration Statement

To be the partner of choice for all our customers*~ We will be the partner of choice for all of our customers.

  • Exceeding customer expectations
  • Increase the happiness of our employees
  • Respond to change and continue to evolve
  • *
    Customers: customers, business partners, employees, local communities, shareholders

Primary Sustainability Activities

Sustainability Management Promotion

Awareness and pervasiveness of compliance

In order for each and every one of us to be a good corporate citizen and always to perform our duties with good citizenship in mind, every employee reviews the Suntory Group's Philosophy (our Compliance Handbook). We also work to instill and raise awareness of compliance through workplace discussions.

Quality Management

Thorough quality assurance and improvement

As a member of the Suntory Group, we comply with various relevant laws and regulations, and with the Suntory Group Quality Policy. We work to thoroughly ensure and improve quality in all processes related to the product life cycle, from planning and development in the development of new commercial materials and procurement of ready-made products, to the selection, procurement, manufacturing, distribution and sales of raw materials. We go beyond merely developing products that are safe and secure to commit ourselves thoroughly to the quality of Suntory products at the moment customers consume them, and to reducing the operational burdens on food and beverage service establishments.
Our space-saving stackable designs for various kinds of equipment have been particularly well received, as has our "Ichioshi-kun" one-push metering dispenser, which makes measurement easy and helps improve drink quality and yield control.

  • Highball mug liquid temperature change test

    Highball mug liquid temperature change test

  • Various stackable wares and the "Ichioshi-kun" one-push metering dispenser

    Various stackable wares and the "Ichioshi-kun" one-push metering dispenser

Relations with Customers

Automated ordering system development

Despite some temporary easing due to the COVID-19 pandemic, the restaurant industry has been experiencing a permanent labor shortage for some time. In addition, the post-closing inventory and sales forecasting workload associated with the ordering process had imposed a burden on efforts to improve work environments for those employed in the food and beverage industry. To address this issue, we have developed a new function for our online order and supply (NDC) system for restaurants, providing a mechanism for calculating future sales forecasts based on past sales and automatically placing orders. It has been extremely well-received for its ability to avoid loss of sales opportunities due to ingredient shortages, improve food waste and yield, and reduce workloads.

Strict management of personal information

Our work in the planning and implementation of sales promotion campaigns and in the development and sale of alcoholic beverages and related goods links us to many general consumers and businesses. We understand that these ties are made possible by the fact that our customers feel comfortable entrusting us with their information and that we handle such information appropriately. In order to prevent accidents such as loss or leakage of important customer information, therefore, we strictly manage personal information in accordance with JISQ 15001.



Initiatives for the Suntory Sustainability Vision

Containers and PackagingContainers and Packaging

Initiatives based on the Suntory Group Plastic Policy

Recognizing our role as a supplier of commercial-use equipment, which tends to be consumed in particularly large quantities, we respond to the Suntory Group Plastic Policy by actively engaging in the following efforts to diminish environmental impact:
Reduce: Downsize plastic products
Reuse: Use recycled resources
Replace: Reconsider our use of conventional plastics, and their replacement with paper, bamboo, biomass plastics, etc.

Human RightsHuman Rights

Ensure fair and open evaluations

In order to perform fair personnel evaluations, we have established a system that evaluates both performance results and competencies (merit). While we naturally reward high achievers, we also evaluate employees based on their competencies (merit) to ensure that their talents are not buried in difficult environments where it is difficult to produce results. In order to make evaluations more transparent and satisfactory, we have also established a practice in which supervisors and subordinates meet regularly to set goals and receive feedback on their evaluations.

Initiatives to enhance employees' personal lives and work-life balance

We have a system in place to monitor computer usage time and other data to prevent inappropriate labor practices such as long working hours and unpaid overtime. We have various programs in place that contribute to employees' personal lives and future plans, including a housing subsidy program, leave and shortened working hours for childcare and nursing care, and a defined contribution pension plan. A total of 31 employees have taken childcare leave since the company's re-launch in 2016 as Suntory Marketing & Commerce Ltd.

Enriching LifeEnriching Life

Promotion of volunteer activities

Our mission is to deliver high-quality beverage experiences to as many people as possible. For this reason, we want our employees to broaden their perspectives to encompass a wider range of people not limited to existing customers and potential customers from whom business is anticipated. We encourage their participation by informing them of opportunities for volunteer activity that are readily available in within the company. (However, as these are volunteer activities, the company will never force participation, nor will participation or non-participation affect the employee's evaluation.) For employees who wish to participate more actively in community welfare and volunteer activities, we offer a volunteer leave system to support their activities.