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Head Office16F Toyosu Forcia, 3-2-24 Toyosu, Koto-ku, Tokyo 135-0061 Japan
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EstablishedMarch 1, 1983
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Capital100 million yen (fully-owned subsidiary of Suntory Holdings Limited)
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Sales11.15 billion yen (FY2025 consolidated)
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Employees2,443 (as of April 2026, includes contract employees and part-time workers)
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Business activitiesPublic relations and marketing support services for Suntory Group companies, management and servicing of corporate PR facilities and cultural facilities such as concert halls and art museums, consulting, corporate activity support, support for fostering organizational cultures and talent development, event planning, etc.
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Website
Company Overview and Philosophy
Suntory Publicity Service (SPS) started as a company that provides tours at Suntory Group’s production plants and cultural facilities to help create fans of the company. We have contributed to enhancing corporate and brand loyalty and revitalizing local communities by leveraging our expertise in creating experiences that “move and enrich the hearts” of our customers. Today, our business domain has expanded to include consulting and management of corporate PR and cultural facilities nationwide, support for corporate activities such as the Suntory “Mizuiku” - education program for nature and water, and assistance for purpose-driven management through development program planning, creating touchpoints with approximately 20 million customers annually.
Towards our vision of “Creating a society filled with smiles, vitality, and enrichment, where abundant hearts flourish, ” we will continue to flexibly adapt to changes in the times and take on the challenge of co-creating value with our various stakeholders.
Main Sustainability Activities
Sustainability Management Promotion
OUR CREDO, our service charter, created by employees themselves
To foster and pass on the mindset required for our services, we at SPS have our own service charter, OUR CREDO, consisting of three mottos and 18 standards. OUR CREDO is a document that clearly outlines our mindset and orientation for action as a service provider, written by employees themselves in a concise format accessible to everyone. All employees carry OUR CREDO with them at all times to apply it to their actual services.
In the service workplace in particular, each staff member shares a mindset by reflecting on examples of service and checking them against OUR CREDO during meetings.
Our service charter: OUR CREDO
Promoting compliance activities
To build and implement a compliance system, we engage in information security, personal information management, measures to address prolonged working hours, and internal education on overall compliance, which involves conducting group training, offering e-learning, producing handbooks for education, and maintaining a compliance page on the company intranet. In addition, we conduct compliance awareness and education activities at each workplace.
Engagement with Customers
Strict management of customers’ personal information
In accordance with the Personal Information Protection Law, we have created a personal information management ledger to manage personal information. In addition to reviewing the personal information management ledger once a year, we also review application formats and management rules for the personal information management ledger as needed.
In June 2018, we obtained ISO 27001 (ISMS) certification (Scope of certification registration: site support and new business development for music halls, theaters and museums by the Guest Relations Division in the Cultural Happiness Division).
Setting the ideal vision for staff to enhance customer understanding and service quality
We have a detailed outline of the service awareness, mindset and skills required of our staff, and conduct staff development and training accordingly. Through role-playing and aligning values, we verify from various perspectives whether we are providing services that match the feelings of our customers. The actual customer service is also checked and verified based on the defined ideal.
Retrospective meeting
Understanding customer perspectives and reflecting them in our operations
We conduct customer surveys on occasion at the facilities we are contracted to operate. Any complaints from customers are shared with all employees working at the facility, and efforts are made to improve. In addition, employees working at each facility visit each other to put themselves in the client’s shoes and check on the quality of service.
Checking the visibility and clarity of product display content
In accordance with Suntory Group standards, we check the visual presentation of product packaging, labels and instruction manuals for criteria such as clarity of expression, text and image size, contrast between text and background color, and positioning.
Initiatives for the Suntory Sustainability Vision
Water
“Mizuiku” Education Program and Water Resource Cultivation Training Program
Unique to Suntory, Mizuiku is a program to instill in the next generation the critical importance of water to humans, and the depth of our relationship with it, while nurturing their love of water and nature. SPS and the Suntory team have worked together to develop content that reflects our message to the future generation. Throughout the year, we operate on-site classes at about 200 elementary schools and the Outdoor School of Forest and Water, an experiential nature education program.
Containers and Packaging
Adopting an environmental perspective in the products we sell
We have established standards for our environmental perspective when developing or handling new products, such as (1) not using environmentally hazardous materials in products or packaging materials, (2) applying a packaging material identification mark, and (3) not using excessive packaging. We also check the status of manufacturers’ environmental initiatives.
Health
Enhancing measures to reduce excessive working hours
In accordance with Japan’s Industrial Safety and Health Act, we have established a Health and Safety Committee to study and deliberate specific measures related to safety and health, and are working on measures against prolonged working hours as one of our priority activities. The content of reports made to the Health Committee are also reported to and discussed at Board of Directors meetings and other meeting bodies to strengthen countermeasures.
For managers, we regularly provide opportunities for training to educate them on the effects of prolonged working hours and their consequences. This helps them understand the importance of working hour management, thereby fostering awareness regarding the reduction of overwork and health management among employees.
Supporting health promotion and maintenance
We support health maintenance among our employees through participation in walking events and by encouraging the use of health apps. We have set up health consultation days for in-person and online consultation with occupational physicians and occupational health nurses. On health consultation days, consultations are held not only on physical health but also on mental health, to help with prevention and early detection of mental and physical illnesses.
We have established a Mind-Body Consultation telephone service, a system that provides easy access to counseling services. We also incorporate self-care, line care, care in the workplace, care outside the workplace, and member care programs into each type of training program in order to support employees’ mental health care.
Human Rights
Engagement with Business Partners
Compliance with the Subcontract Act
We have prepared explanatory materials on the Subcontract Act, as well as an order form template, and conduct periodic fact-finding surveys. For newly established departments, we hold briefings that include reminders when dealing with companies subject to the Subcontract Act, and confirm their compliance with the Act.
Conducting corporate investigations to confirm reliability
Whenever initiating new business dealings, SPS conducts a corporate investigation of the new partner, and also confirms the social standing and reliability of the partner by including a clause on the “exclusion of antisocial forces” in all contracts.
We also regularly audit the manufacturing sites of suppliers to whom we outsource the development of food products and goods. This includes checking on quality control and environmental initiatives.
Engagement with Employees
Promoting work-life balance
We advance systems and operations with the aim of making ourselves a company and organization where employees with diverse values, work styles, and lifestyles can lead fulfilling lives both at work and in their private life, and find their work to be rewarding. We support flexible work styles for our employees by introducing systems for maternity and childcare leave, compensatory time off, along with shortened and staggered working hours.
Remote work and childcaresafety net
We have introduced 2 programs, remote work and childcare safety net (babysitting, etc.), in order to create an environment in which employees returning to work after childcare leave can balance career development with childrearing.
The remote work program facilitates work by employees not currently raising children by supporting work styles not restricted by location or time.
Obtained Ministry of Health, Labour and Welfare certification mark
Kurumin certification for childcare support (Ministry of Health, Labour and Welfare)
On October 8, 2025, we obtained the Kurumin certification, which recognizes companies that support childcare, from the Ministry of Health, Labour and Welfare (MHLW).
In addition to supporting childcare, we will continue to promote flexible work styles that accommodate diverse life stages including elder care and employee health and well-being, and strive to create a workplace environment in which each employee can fully demonstrate their capabilities.
Eruboshi (Labor Star) certification for promotion of women’s empowerment (Ministry of Health, Labor and Welfare)
In 2017, the Ministry of Health, Labour and Welfare (MHLW) awarded us the second stage of Eruboshi certification, which recognizes companies that excel in the promotion of women’s advancement. SPS has also received certifications established by local governments for companies that promote active participation of women in the workplace. Moving forward, we will continue to improve our systems and environment to maintain a comfortable work environment for diverse employees including women.
Other municipal certifications
- MHLW Tomonin certification
- Two-Star certification by Osaka City as a Leading Company with Actively Participating Women, and as an Ikumen Promotion Enterprise
- Step-Two Work-Life Balance plus certification by Sapporo City
Promoting diversity
SPS has adopted “Mutual Recognition of Diversity” as a company-wide policy, and we actively work to create a corporate culture and implement measures for the mutual recognition of diversity. Although 90% of our employees are women, we are also hiring more male employees and foreign nationals in consideration of the diversity of our customers and their values.
Employing persons with disabilities
Our employees with disabilities are active in a wide range of fields, including clerical work, merchandise sales, and visitor services at cultural facilities. We have set a company-wide target for the number of employees, and are working to hire people with disabilities in order to achieve and maintain the legally mandated employment ratio. As of the end of March 2026, the employment ratio was 2.85%.
To enable each employee to engage in work tailored to their aptitude, managers at each site nationwide are deepening their understanding of disabilities while carefully checking on the characteristics of on-site work, skills required, workload and other factors. They can then design tasks that enable employees to fully apply their abilities. They are also making every possible effort to provide for transportation to and from work.
New training programs that support employee skill development
In addition to training at the time of hiring and common application-based training throughout Suntory Group, we also provide position-specific training and career training. We actively promote self-learning, and have introduced correspondence courses and e-learning programs to provide opportunities for skill development tailored to individual challenges. We think of company-wide activities (conference organizations and projects) other than training as educational opportunities that lead to development of employees as human resources and in terms of their careers.
In addition, we have introduced a highly satisfying personnel evaluation system consisting of performance evaluations based on goal-setting, behavioral evaluations based on role expectations, and career interviews conducted by supervisors.
Enriching Life
Response to disasters
Public cultural facilities that we administer and operate as designated managers are visited by many people including local residents. For this reason, we regularly conduct disaster drills, first aid training, and automated external defibrillator (AED) training under the guidance of the competent fire department so that we can respond quickly and smoothly in the event of a disaster or emergency. Our head office established a business continuity plan (BCP), and conducts ongoing educational activities.
Conducting disaster drills
Contributing to local communities
As the designated manager of public facilities, we plan and develop cultural programs that make the most of each facility’s attractions, and strive to provide services that enhance the value of facilities and local communities. We aim to operate facilities accessible to all and which will be loved for a long time to come through initiatives that promote and revitalize culture. These include programs that allow local residents themselves to participate in planning and operation, highly original projects for youth development, and outreach activities involving neighboring facilities, as well as a system for incorporating users’ opinions into management.
“Music for Everyone Barrier-Free Concert”
Yamato Cultural Creative Base SiRiUS, operated by SPS as its designated manager, holds barrier-free concerts by artists active in Japan. In addition to providing programs that can be enjoyed by attendees of all ages from small children to the elderly, we also provide support for patrons with disabilities by introducing sign language interpreters, literary support through distribution of Braille programs and UD Talk, and by assigning service assistants to help patrons enjoy the performances. Aiming for a harmonious society where people respect each other’s individuality, we continuously create opportunities for diverse people to enjoy concerts in the same space.
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A concert performance
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A sign language interpreter
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Headphones for the hearing-impaired
Supporting development of the next generation
SPS engages in various activities to promote and support the potential and growth of children who will lead the next generation.
Professional Experiences
SPS enables local children to become familiar with culture and the arts by providing them with opportunities to experience work at public facilities that SPS operates as a designated manager.
At Yamagin Kenmin Hall (Yamagata Prefectural Cultural Arts Center), we hold “Parents and Children Join in! Work Experience Events for Parents and Children, ” in which children can experience the work of a stage crew. Through hands-on experience, students learn the professional techniques that support performances, such as actually shining a spotlight on the stage and touching the sound equipment to produce sound from the speakers.
The Koganei Civic Center holds Koganei Junior Correspondent events for elementary and junior high school students in the city, in which they role-play as reporters and cover performances. The experience of producing reports using their own unique perspectives and expressive abilities motivates the children to learn new things.