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Suntory Group’s Sustainability Initiatives

Communities

Our Policies and Approach

Basic Policy on Social Activities

Suntory Group has long been involved in community contribution through the arts, culture, sports and environmental activities embracing the spirit of Giving Back to Society. Through these activities, we aim to contribute to the sustainable growth of our business as well as solutions to social issues.

Suntory Group Basic Policy on Social Activities

Suntory Group follows its principle of “Giving Back to Society” established by our founder. We have actively engaged in social contribution efforts to help realize a society where people can enjoy a fulfilling and rich life.
To realize our corporate philosophy, “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature,” we strive to deliver the highest quality products and services to customers while fulfilling our social responsibilities to achieve a prosperous society and a sustainable global environment.

  1. 1.
    Promote activities with the next generation in mind and actual situation worldwide together with our employees in the arts and culture, sports, social welfare, and the natural environment.
  2. 2.
    Focus on a dialoguewith stakeholders and work to generate links and cooperation.
  3. 3.
    Support wide-ranging volunteer activities by employees.

Our Initiatives

Social Contribution and Welfare

Support through Social Welfare Organization

Social Welfare Organization Hojukai

Hojukai began with the establishment of the “Imamiya Dispensary” free clinic in the Airin district of Osaka City in 1921 by Suntory founder Shinjiro Torii to assist people living in financial hardship based on his strong belief in social contribution. Hojukai was named by combining one Japanese kanji character of Torii’s wife’s name and one Japanese kanji character from our Kotobukiya company name from that time. During the turmoil after the Second World War, accommodation was provided for victims of war, returnees, and those without family. Afterwards, the facility carried on as a special elderly nursing home and nursery school. Since then, Hojukai has continued activities as a social welfare organization and today it operates Takadonoen (special care facility for seniors established in 1974), Domyoji-Takadonoen (a general-purpose welfare facility established in 2008), Tsubomi Nursery School (established in 1975), and West Asahi-ku Community General Support Center (commissioned by Osaka City in April 2011).
To respond to current needs, Hojukai has focused on at-home nursing care services, such as home-visit nursing care, outpatient nursing care, and in-home long-term nursing care services. In the spring of 2017, Tsubomi Nursery School was relocated with the aim to become an even more unique and comfortable facility as well as a nursery school that nurtures a wealth of sensibility.
Hojukai, the first corporation to conduct social welfare activities in Osaka, celebrated its 100th anniversary in 2021.
In recent years, Hojukai has also been holding activities such as calisthenics classes and health talks for local residents, dementia prevention seminars, and parenting circles. In addition to providing meals, Takadono 5-chome Shokudo and Domyoji-Takadonoen Hiroppa provide a place for children to belong through play, events, and experiences. They also offer learning and child-rearing supports closely in tune with the local community. These facilities practice the Hojukai philosophy of “living together with smiles and compassion, sharing comfort and joy” and implement activities that contribute to the local community.

  • Takadonoen, a special care facility
    for the elderly, and Tsubomi Nursery School

  • Domyoji-Takadonoen,
    a general-purpose welfare facility

  • West Asahi-ku Community
    General Support Center

  • Takadonoen,
    Takadono 5-chome Shokudo

  • Domyoji-Takadonoen Hiroppa Autumn Festival

For more information, see Social Welfare Organization Hojukai (in Japanese).Open in a new tab

Donating Suntory Products to Children’s Homes by Supporting Food Bank Activities

Suntory Group has donated its food products and soft drinks to entities such as orphanages, welfare institutes, community centers, and disaster-affected areas through Second Harvest Japan, a non-profit organization that operates food banks. Donated products are given under the condition that they have the same level of quality as those sold commercially. Donated products are also covered by the same quality assurance, customer service, and all other operations
Additionally, we support an NPO called Good Neighbors Japan that runs “Good Gohan,” a food bank for single-parents, as a way for employees to volunteer. Every year before summer vacation and other long holidays and at the end of the year, we carry out an initiative to donate large amounts of food and beverages to single-parents and their children.

Donations to inner-city children’s homes

Engaging in Charitable and Voluntary Activities

Suntory Group continues to conduct community contribution activities through charity events.

Employee Volunteer Activities

Suntory Group conducts a wide range of social contribution activities based on its value of “Giving Back to Society.” At the same time, we believe that it is important for each employee to have rich connections with society as a good person.
We encourage employees to utilize the time created through work style reform promoted throughout the entire Group to participate in employee volunteer activities to discover new value and have access to opportunities for individual growth. We have also introduced a volunteer leave program to support employees who volunteer. In fiscal 2025, 9 employees took a total of 18 days off to volunteer.
We will continue to raise awareness of the program and encourage its use in an effort to deepen our ties with local communities.

  • Volunteer Web and Donation Website

To facilitate employee participation in volunteer work, we set up Volunteer Web, a website that lists volunteer opportunities Suntory employees can apply for according to community and day. We also offer volunteer opportunities at work or at home and donate food to single-parents experiencing economic hardship. We launched a website to collect donations for organizations working on social issues during “Mutual Aid Month” at the end of the year.

  • Volunteering at Related Organizations and Events

Each year Suntory Group employees garden, clean windows, help run sporting events, and perform other work together with facility staff at elderly care facilities and child daycare centers operated by the social welfare organization Hojukai.
New employees of Suntory Group also participate in volunteer activities such as roadside cleanups and weed removal after undergoing training at each facility on the history of Hojukai and our founder’s ideas about social contribution.
In addition, we jointly carry out various volunteer activities with other companies and local private organizations.

  • Volunteering in Areas Affected by Natural Disasters

After Western Japan was hit by torrential rains in 2018 and Typhoon Hagibis in 2019, Suntory as a company donated money and products to the areas affected, and employee volunteers were also sent to help those on the ground. Over the past two years, more than 200 employees have helped in Okayama, Tochigi, Nagano and other prefectures by shoveling mud from under floorboards of damaged homes, removing furniture and cleaning up apple orchards.
In support of the areas affected by the Noto Peninsula Earthquake of 2024, Suntory employees from across Japan donated approximately 7.3 million yen in response to a call from our donation website at the beginning of the year. Around 240 employees volunteered to support the affected areas, including cleaning up damaged homes.
In 2025, Suntory employees volunteered at local festivals to help rebuild the local communities.

  • Volunteer Clean-up Activities at Offices Nationwide

Suntory Group’s business locations across Japan take part in environment beautification efforts through clean ups organized by local governments and other actions.

  • Assigning Employees to NPOs

In 2024, we began assigning employees to NPOs engaged in next-generation empowerment activities that share our awareness of issues. In 2024, one employee was assigned to each of three organizations. We intend to continue providing personnel support to NPOs that collaborate with us in these activities. This marks one step further in social participation for both employees and Suntory as a whole.

  • Suntory Group’s Initiatives around the World

Around 1,200 employees of Suntory Global Spirits representing 11 countries participated in local community contribution activities under the slogan “Together for Good.”
Additionally, Suntory Beverage & Food Europe has established its own volunteer platform, with around 800 employees participating in volunteer activities under the slogan “Do Good.”

Suntory Ladies Open Golf Tournament

The “Suntory Ladies Open Golf Tournament,” which began in 1990, contributed entry fees from the amateur-pro charity tournament and proceeds from the charity corner to aid Kobe City’s earthquake reconstruction and the creation of a safe and secure community from 1995 after the Great Hanshin-Awaji Earthquake until 2010.
Since 2011, the tournament has donated fire trucks and other equipment to Natori City and Sendai City in Miyagi Prefecture as support for areas that were severely damaged by the Great East Japan Earthquake. Since 2016, the tournament has been providing recovery support to areas affected by the Kumamoto Earthquake and the Great East Japan Earthquake. During the COVID-19 pandemic, it donated to Hyogo Prefecture to support frontline medical workers.
Currently, the tournament’s activities include support for junior golfers and the development of the golf industry. It will continue to engage in charitable activities that meet the challenges of the times.

A Fire truck donated to Natori City, Miyagi Prefecture

Suntory Dream Match

We use a portion of the proceeds from “Suntory Dream Match,” an event held since 1995, to conduct charity activities centered on baseball workshops and playing catch classes for children, taught by former professional baseball players.

  • A baseball workshop held in Kumamoto
    Prefecture in November 2020

  • A catching class in a disaster affected area held using charity

Support for Disaster Areas

Suntory Group provides support for the reconstruction efforts following the Great East Japan Earthquake, Kumamoto Earthquake, and Noto Peninsula Earthquake.

Disaster Recovery Support
Year Disaster Amount Donated Beneficiary News Release
2010 2010 Canterbury (Darfield) Earthquake (New Zealand’s South Island) 3.25 million yen Christchurch Earthquake Appeal Trust  
2010 Hand-foot-and-mouth Disease Outbreak in Miyazaki Prefecture 10 million yen Miyazaki Prefecture, and the Miyazaki Community Chest Association Social Welfare Organization Suntory Relief Aid for Hand-foot-and-mouth Disease in Miyazaki Prefecture (in Japanese only)
2010 Chilean Earthquake 50 million yen Chile Embassy Suntory Relief Aid for Earthquake Recovery in Chile
2010 Haiti Earthquake 10 million yen The Japanese Red Cross Society Suntory Haiti Earthquake Aid
2011 Thailand Floods Approx. 2.5 million yen The Government of the Kingdom of Thailand Support for Recovery from Flood Damage in Thailand
2011 Christchurch Earthquake (New Zealand’s South Island) 6.2 million yen New Zealand Red Cross Earthquake Relief Donation to New Zealand
2011 Queensland Floods, Australia 8 million yen Queensland Fund, Disaster Relief Appeal Flood Relief Donation to Queensland, Australia
2011~ Great East Japan Earthquake 4.3 billion yen in 2011
2.0 billion yen in 2012
2.5 billion yen in 2013
2.0 billion yen in 2014
(total: 10.8 billion yen)
Iwate Prefecture, Miyagi Prefecture, Fukushima Prefecture, Save The Children Japan, et al. Relief Donation for Earthquake in the Tohoku Region of Japan
2014 Landslide Disasters in Hiroshima 1 million yen Chugoku Shimbun Social Welfare Services Corporation  
2015 Nepal Earthquake 3 million yen Nepal Earthquake  
2016 Kumamoto Earthquake 100 million yen in May 2016
300 million yen in October 2016
Kumamoto Prefecture Release of Contributions to Kumamoto Prefecture
2017 Storm Disaster in Northern Kyushu Fukuoka Prefecture (5 million yen)
Oita Prefecture (5 million yen)
Fukuoka Prefecture/Oita Prefecture Relief Donation for the Storm Disaster in Northern Kyushu
2017 Massive Hurricane Disaster in United States Approx. 110 million yen (1 million US dollars) American Red Cross About Aid Following the Massive Hurricane Disasters in the United States
2017 Earthquake in Mexico Approx. 22 million yen
(200,000 US dollars)
Mexican Red Cross About Aid Following the Earthquake in Mexico
2017 Hurricane Maria, the Virgin Islands Approx. 55 million yen
(500,000 US dollars)
Virgin Islands Aid Fund  
2018 Torrential Rains of July 2018 (in Western Japan) 900 million yen
(Hiroshima, Okayama, and Ehime Prefectures received 300 million yen each)
Hiroshima Prefecture: Japanese Red Cross Society Hiroshima
Okayama and Ehime Prefectures: Aid provided directly to each prefectural government
Information About the Donations for the Torrential Rains of July 2018
2018 Hokkaido Eastern Iburi Earthquake 100 million yen Hokkaido Information About Support Provided for the 2018 Hokkaido Eastern Iburi Earthquake
2018 Midousuji Gingko Namiki Damage by Typhoon No.21 Approx. 50 million yen Osaka City
Open 2010 to 2018close
Year Incident Amount Donated Beneficiary News Release
2019 Typhoon No.15 50 million yen Chiba Prefecture  
2019 Typhoon No.19 550 million yen Iwate Prefecture, Miyagi Prefecture, Fukushima Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Saitama Prefecture, Kanagawa Prefecture, Niigata Prefecture, Nagano Prefecture and Shizuoka Prefecture  
2020 Bushfire Relief and Recovery in Australia 500,000 Australian dollars Australian Red Cross, the New South Wales Rural Fire Service and the New South Wales Wildlife Information Rescue and Education Service (WIRES) SUNTORY GROUP PLEDGES $500,000 TO SUPPORT BUSHFIRE RELIEF AND RECOVERY IN AUSTRALIA
2020 The Heavy Rains Relief in Kumamoto Area 50 million yen Kumamoto Prefecture Suntory Pledges ¥50 million to support the Relief and Recovery of the Kumamoto area affected by the heavy rain
2021 COVID-19 Relief in India 600,000 US dollars
(approx. 44,184,000 Indian rupees)
British Asian Trust
Confederation of Indian Industry
National Restaurant Association of India
Government-led relief efforts
Suntory Holdings and Beam Suntory Donate $600,000 to Organizations Supporting COVID-19 Relief in India
2021 Tornados in Kentucky 1 million US dollars Team Western Kentucky Tornado Relief Fund
American Red Cross’s Disaster Relief Fund
SUNTORY HOLDINGS AND BEAM SUNTORY CONTRIBUTE $1 MILLION TO SUPPORT RECOVERY FROM DEVASTATING TORNADOS IN KENTUCKY
2022 Tonga’s Volcanic Eruption and Tsunami 87,700 US dollars
(10 million yen)
Kingdom of Tonga Suntory Group to Donate Over US $100,000 to Support Tonga’s Volcanic Eruption and Tsunami Response
2022 Humanitarian Assistance in Ukraine 600,000 US dollars Humanitarian organizations such as the United Nations World Food Programme (WFP) Suntory Group to Support Humanitarian Relief Efforts in Ukraine
2023 Maui Fire and Disaster Relief 70,000 US dollars Maui Strong Fund, Hawai’i Community Foundation Suntory Holdings to Donate US $70,000 To Support the Maui Fire and Disaster Relief
2023 Aid for Hurricane Damage in Southern Mexico 100,000 US dollars
(approx. 15.1 million yen)
Mexican Red Cross (Cruz Roja Mexicana) Suntory Holdings to Donate US $100,000 To Support the Hurricane Disaster Relief in Mexico
2024 Disaster Relief Following the 2024 Noto Peninsula Earthquake 50 million yen
Approximately 180,000 bottles of Suntory Tennensui (Mineral Water), etc.
Affected areas About Suntory’s support for damage caused by the 2024 Noto Peninsula EarthquakeOpen in a new tab
2024 Disaster Relief Following the Heavy Rains That Hit Noto Peninsula in 2024 50 million yen Affected areas Suntory Holdings to Donate 50 Million Japanese Yen to Support the Heavy Rain Disaster Relief in Noto Peninsula

Providing Free Beverages When Disasters Strike

Suntory Foods Ltd. has developed and is furthering the installation of emergency beverage vending machines. These machines normally sell beverages in peace times but will provide them to the public for free during emergencies, such as when a disaster strikes, making it possible to easily access them even if the power goes out. We are installing these special vending machines mainly at public facilities and hospitals.

Emergency beverage vending machine

Coexisting with Communities around Our Plants

Suntory Group’s major plants proactively engage in dialogue with local residents. We also work to provide venues for interacting with the local community through measures such as opening parks and trails created at our plants. We have third parties conduct environmental impact assessments when we construct new plants and work to gain the understanding of the people who neighbor the site. We also make efforts to harmonize our plants with nature by preserving the sites’ biodiversity and pursuing greening initiatives on the grounds.

Promoting Greening of Plants

Suntory Group’s plants consider biodiversity and promote greening that is in harmony with the local environment, receiving awards in various locations as model greening plants.

Model Greening Plant Commendations (organized by Japan Greenery Research and Development Center)

Year Plant Name of commendation
1987 Suntory Tonegawa Brewery Tokyo Commerce and Industry Bureau Director’s Award
1989 Hakushu Distillery Prime Minister’s Award
1993 Azusa-No-Mori Plant Minister’s Commerce and Industry Prize
2002 Yamazaki Distillery Minister Prize of Economic, Trade and Industry
2006 Kyushu Kumamoto Plant Japan Greenery Research and Development Center Award
2008 Takasago Plant Japan Greenery Research and Development Center Award
2014 Suntory Tonegawa Brewery Minister Prize of Economic, Trade and Industry
2014 Kyushu Kumamoto Plant Minister Prize of Economic, Trade and Industry
2014 Haruna Plant Japan Greenery Research and Development Center Award
2019 Kyushu Kumamoto Plant Prime Minister’s Award
2023 Kita Alps Shinano-no-Mori Water Plant Japan Greenery Research and Development Center Award
2025 Kita Alps Shinano-no-Mori Water Plant Kanto Bureau of Economy, Trade and Industry Director-General’s Award

Other Greenification Commendations

Year Plant Name of commendation Organized by
1986 Kyushu Kumamoto Plant Kyushu Bureau of Economy, Trade and Industry Greenery Award Kyushu Bureau of Economy, Trade and Industry
1997 Suntory Tonegawa Brewery National Arbor Day Awards
Grand Prize in the Contest for Environmental Greening
Gunma Prefecture
2005 Kyushu Kumamoto Plant Prize for Kumamoto Scenery/Prize for Local Scenery Kumamoto Prefecture
2011 Okudaisen Bunanomori Water Plant Award from The Japanese Society of Revegetation Technology (Technology Award) The Japanese Society of Revegetation Technology
2018 Kyushu Kumamoto Plant Kumamoto Environmental Grand Prize Kumamoto Prefecture
Dialogue with Customers through Plant Tours

We offer tours at our breweries, whisky distilleries, wineries, and natural mineral water plants so that more people can become familiar with our dedication to good taste and safety, our concern for the environment, and the approaches we take through our products. While viewing our production processes, visitors are provided with simple explanations about the details that go into our work and enjoy tastings and other activities. In addition, these facilities hold special seminars to inform our commitment toward brewing beer and ways to enjoy whisky, attracting many visitors every year.

  • Natural mineral water plant tour

  • Special seminar held at a brewery