Our Policies and Approach
Basic Policy on Social Activities
Suntory Group has long been involved in community contribution through the arts, culture, sports and environmental activities embracing the spirit of Giving Back to Society. Through these activities we aim to contribute to the sustainable growth of our business as well as solution to social issues.
Suntory Group Basic Policy on Social Activities
Suntory Group follows its principle of “Giving Back to Society” established by our founder. We have actively engaged in social contribution efforts to help realize a society where people can enjoy a fulfilling and rich life.
To realize our corporate philosophy, “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature,” we strive to deliver the highest quality products and services to customers while fulfilling our social responsibilities to achieve a prosperous society and a sustainable global environment.
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1.Promote activities with the next generation in mind and actual situation worldwide together with our employees in the arts and culture, sports, social welfare, and the natural environment.
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2.Focus on a dialogue with stakeholders and work to generate links and cooperation.
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3.Support wide-ranging volunteer activities by employees.
To support the development of the next generation, we provide opportunities for children to have authentic and highly-enriching experiences in such fields as music, art, sports, and environmental education. As Japan’s birthrate declines and the importance of nurturing the next generation increases, we are strengthening these activities to support the development of rich individuality and character in children.
In addition to the rapid decline in the birthrate, the low level of mental well-being among children has become a major issue in Japanese society today. To help realize a society where children facing various difficulties can take on challenges with motivation, hope, and dreams, we are supporting children in our own unique ways through the Suntory next-generation empowerment activities called “Kimi-wa-Michisu,” which we have been expanding since 2023.
Our Initiatives
Suntory “Mizuiku”-Education Program for Nature and Water
Suntory Mizuiku* - Education Program for Nature and Water is a next-generation environmental education program launched in 2004. The program is unique to Suntory and helps children experience the wonder of nature, become aware of the importance of water and the forests nurturing it, and consider what they can do to pass on water to future generations. In Japan, the program centers on two activities: the Outdoor School of Forest and Water and Teaching Program at schools. As Suntory Group’s business activities have grown worldwide, we have also expanded the program’s reach overseas starting in 2015. Building on the program in Japan, the global Mizuiku program promotes activities tailored to local water issues.
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*Sponsor: Ministry of the Environment, Ministry of Education, Culture, Sports, Science and Technology, etc.
For more information, see Suntory “Mizuiku” — Education Program for Nature and Water.
Next-Generation Empowerment Activities “Kimi-wa-Michisu”
The wide range of challenges facing children and youth is an important social issue in Japan. Since October 2023, Suntory Group has committed to strengthening its initiatives for supporting children and youth to help create a society where they can overcome challenges with motivation, hope, and dreams.
The potential of children and youth is “michisu (limitless)”. We will create a society in which all children can realize their potential, regardless of their environment or circumstances in which they were born and raised. This is our commitment. Primarily targeting adolescents, we work with NPOs and other pioneering organizations in this field to create opportunities for children to encounter the unknown and meet other people.
Overview of the Activities
Suntory engages in collaborative projects with NPOs that deeply understand the circumstances and needs surrounding children as well as grant programs that support their organizational growth and development.
By fostering partnerships and collaboration among diverse sectors—including NPOs, corporates, and government—we aim to create a collective impact.
Main Activities
- Creating a mechanism to address experience inequality: Children’s Adventure Bank
Co-developed with the nonprofit organization Florence, the initiative has engaged 53 partner companies and provided a cumulative total of 9,250 experience opportunities (as of November 30, 2025).
the logo of Children's Adventure Bank
It was awarded the Grand Prize in the Products and Services category at the Wellbeing Awards 2025. - Supporting the greater quality and quantity of safe spaces for youth
In August 2024, together with the certified nonprofit organization Learning for All, we launched a model project in Amagasaki City, Hyogo Prefecture, to establish a youth center equipped with prevention and early intervention services.
In December 2024, in collaboration with the certified nonprofit organization KATARIBA, we began a pilot project aimed at creating spaces for teenagers nationwide by utilizing public facilities such as libraries as youth centers.
In December 2025, partnering with the certified nonprofit organization D x P, we initiated a food-service job experience project to support young people in taking their first step toward employment.
Plastics-related Educational Opportunities
As a company that uses PET bottles extensively, Suntory Group is committed to achieving a sustainable society by promoting understanding of PET bottle recycling and encouraging sorted collection through external seminars and other initiatives. Aiming to build awareness among the next generation, we concluded an agreement with Waseda University in 2021 to help realize a circular society. At elementary and junior high schools in municipalities with which we have concluded agreements for “Bottle-to-Bottle” Horizontal Recycling, we conduct classes to promote awareness and understanding of this approach to recycling and proper separation of PET bottles, and give students a chance to think about recycling and resource circularity
Supporting the Development of Children through Music
Suntory Hall operates a variety of programs for youth and children to provide opportunities for experiencing the excitement of live performances by top-class musicians and to develop a rich sense of humanity through music.
Regular Concerts for Children
With the hope that children will develop the habit of regular visits to concert halls enjoy classical music as part of their lives, the Children’s Regular Concert Series have been held since 2001 as Japan’s first regular orchestra concert for children and youth.
The 2026 season marks its 100th performance.
A distinctive feature of this concert series is that children are not only listeners, but active participants. They can take part in a variety of ways, including contributing artwork for concert flyers, submitting theme music, and joining the orchestra as children performers, making it a popular recurring program.
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A four-hand piano performance by a young soloist,
who passed an audition, and Michie Koyama,
one of Japan’s top pianists, with the orchestra -
Young musicians who pass an audition
receive the opportunity to perform
with Tokyo Symphony Orchestra
Suntory Hall Keizo Saji Junior Program Seat
This program follows on from the wishes of the founding President of Suntory Hall, Keizo Saji, who desired to pass on classical music to the younger generation.
3 pairs of elementary and junior high school students are invited each time to attend select performances in the large hall on weekends and holidays.
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Keizo Saji Junior Program Seat
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Suntory Hall Academy
Suntory Hall Academy, comprised of the Opera Academy and Chamber Music Academy, is geared towards young musicians who are on their way to becoming professionals.
In addition to receiving coaching from the world’s leading artists, fellows (academy members) attend regular workshops to deepen their musical knowledge and perform in actual concerts.
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Giuseppe Sabbatini,
one of world’s acclaimed Tenors,
also gives lessons in person
as the Executive Faculty of Opera Academy. -
Workshop of the Chamber Music Academy.
Tsuyoshi Tsutsumi (pictured second from left)
serves as academy director.
Violin Loaning Program
Every year since 2014, Suntory Foundation for the Arts has sequentially loaned 5 world-class violins for 3 years free of charge as the Suntory Foundation for Arts Special Prize in the All Japan Student Music Competition (sponsored by the Mainichi Newspaper), Violin Division, Junior High School Division and High School Division. So far, 17 young musicians have received the loan.
In addition, one each of a historically valuable violin, viola, and cello is loaned to young professional performers, supporting their musical activities.
Toshitaka Hamada, winner of the 12th Suntory Foundation for Arts Special Prize, has been loaned the renowned French violin JEAN-BAPTISTE VUILLAUME (made in 1855).
Supporting the Development of Children through Art
Aiming to become a museum that welcomes children, Suntory Museum of Art provides various programs that allow children to easily engage with art and cultivate love for beauty in enjoyable ways.
Learning Programs
Suntory Museum of Art actively promotes education of the next generation according to its message of “Art Revised, Beauty Revealed.”
The museum offers free admission to children in junior high school and younger, and also distributes activity sheets. This tool not only guides users to notable areas of interest, but also cultivates a spirit to enjoy free inspiration brought by appreciation. For each exhibition, a variety of learning programs are held that can be enjoyed by people of all ages. In addition to talks, workshops, and kid-friendly activities such as the Art Club for junior and senior high school students, the museum also provides opportunities for children to experience Japanese art through programs for school groups.
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Activity sheet for children
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Suntory Museum of Art
Art Club for junior and senior high school students
Art Kids Club Iro-Iro Do-Re-Do-Re
This joint project of Suntory Hall and Suntory Museum of Art is a creative art experience and appreciation program for preschool children ages three to six.
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Suntory Hall and
Suntory Museum of Art joint workshop -
Art Kids Club Iro-Iro Do-Re-Do-Re
Supporting the Development of Children through Sports
Suntory Group runs a variety of activities designed to support the healthy development of children’s minds and bodies through sports. As part of these activities, Suntory’s sports teams, Tokyo Suntory SUNGOLIATH and Suntory SUNBIRDS, promote their sports.
In addition to holding clinics where players and staff directly teach children, Tokyo Suntory SUNGOLIATH provides instruction at rugby schools and operates rugby sports events, while the Suntory SUNBIRDS instructs local volleyball teams and students as well as supports the operation of volleyball tournaments, to offer opportunities for children to experience sports.
We annually conduct the “Challenged Sports Athlete Scholarship” to support young athletes who will lead the future, nominated by disability sports associations in all 47 prefectures and 10 designated cities across Japan, with the goal of promoting the spread of challenged sports (para sports) and improving the environment surrounding them.
For more information, see Supporting Challenged Sports
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Rugby workshop
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Volleyball workshop
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Wheelchair basketball experience event
Suntory Special Inquiry Class Q to VIEW
Suntory launched the special inquiry-based learning program Q to VIEW in 2024, in collaboration with Suntory SunRiSE, the life science researcher program run by Suntory Foundation for Life Sciences. During Q to VIEW classes, students learn about how eminent people of the past have changed peoples’ way of seeing the world (VIEW) through the questions they asked (Q).
By creating questions and engaging in dialogue, the program nurtures children’s curiosity and empowers them to ask meaningful questions and shift their perspectives.
Support through Hibarigaoka Gakuen
Hibarigaoka Gakuen has been supporting integrated education from kindergarten to high school since Shinjiro Torii became the first chairperson in 1950. Torii placed importance on being devoted to one’s parents and often said, “A person who is devoted to his own parents can do anything well.” This founding spirit has been passed down today and the school engages in educating people based on the belief that “Parents wish for the growth of their children, and children are grateful and respectful of their parents, and this natural human spirit is the basis for the family circle and the desire to serve society.” Additionally, based on the Yatte Minahare spirit, we support the implementation of highly flexible educational programs that draw out children’s sense of adventure. Since 2008, we have provided primary school and junior high school students with environmental curriculum on flowers (Hanaiku) and water (Mizuiku) and offered extracurricular activities as educational support for the next generation. In March 2022, we held the 70th anniversary program and opened the new cultural center Michishirube. In addition, to support the school’s “exploration activities,” we provide a curriculum that utilizes the knowledge in the research fields of Suntory Flowers and Suntory Foundation for Life Sciences.
Planting trees at the outdoor education classes
