Suntory Group’s Code of Business Ethics
To all members of Suntory Group,
The Suntory Group’s Code of Business Ethics (the “Code”) outlines the fundamental principles that each of us must uphold in order to achieve Suntory Group’s purpose: “to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.” It serves as a shared guide on how to approach our role as members of Suntory Group.
Together with our colleagues across the globe, we continue to take on challenges and grow with the spirit of “Yatte Minahare.” The world is undergoing rapid and dramatic change, and there will be times when conventional thinking no longer applies or when we are unsure of how to make the right decision. However, no matter how difficult the situation, we must always ask ourselves, “What is the right thing to do?” and make our decisions accordingly. For Suntory Group to continue growing, it is essential that we earn and maintain the trust of society—this trust is the very foundation of our activities.
To ensure this trust, each of us must remember that we represent Suntory Group. We must always consider what we can do to bring joy to our customers and consumers, and to take the initiative to act with integrity—this is the essence of “Doing Business the Right Way.” I firmly believe that by each of us being sincere and by acting with integrity and compassion—we will enable Suntory Group to grow as a company that is trusted and loved around the world.
Now is the time for each of us to embrace the Code as our shared guidelines for conduct and work together with our global colleagues to realize “Growing for Good.”
Suntory Holdings Limited
Representative Director, President
Nobuhiro Torii
Introduction
Suntory Group’s Code of Business Ethics (the “Code”) defines the fundamental principles that Suntory Group and its employees must embrace to achieve our corporate purpose,“to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.” The Code contains values and ethics standards and sets out expectations for how we pursue our business activities in a way that fulfills our responsibilities to our stakeholders and gains their trust.
The ethos behind the Code is “Doing Business the Right Way”, which we define as, not only complying with all applicable laws, regulations, and standards, but also conducting our business activities with fairness and integrity.
In a rapidly evolving world, we hold constant our commitment to high ethical standards while striving to create new value towards our goal of “Growing for Good”. We believe that the standards in the Code will drive behaviors that will ensure that Suntory Group continues to be a successful business enterprise while maintaining the trust of consumers and the general public.
1. Focusing on Customers and Consumers
We at Suntory Group make sincere efforts to ensure integrity and transparency in all our interactions with customers and consumers.
We aim to contribute to their happiness by providing safe,
reliable and high-quality products and services.
1.1 Commitment to Exceeding Expectations
We are committed to prioritizing quality and delivering value that meets and exceeds the expectations of our customers and consumers throughout all areas of our corporate activities, including research and development, procurement, production, and sales.
1.2 Responsible Information and Marketing
We strive to provide accurate and timely information, including with respect to the reliability and safety of our products, to help our customers and consumers make informed decisions. We ensure that our product labels, advertisements, and commercial messages are clear, accurate and not misleading. Furthermore, as a corporate group that engages in a wide variety of businesses, we are committed to the responsible marketing of all our products and services.
1.3 Promotion and Practice of Responsible Drinking
We ensure that the product labels, advertisements, and commercial messages for our alcoholic beverage products are clear, accurate and not misleading. We ensure that these messages target legal purchase age adult audiences and encourage responsible drinking to reduce the harmful effects of alcohol, such as excessive consumption and impaired driving. We expect all Suntory Group employees to model these desired behaviors.
1.4 Proactive Communication with Customers and Consumers
We strive to increase the satisfaction and trust of our customers and consumers by creating ample opportunities for interactive communication, and by reflecting their diverse views in our corporate activities.
2. Conducting Business with Integrity and Fairness
We at Suntory Group conduct all business activities in a fair and transparent manner, in accordance with all applicable laws and the highest ethical standards.
2.1 Compliance with Laws and Respect for Fair and Transparent Activities
We comply with all applicable laws and regulations, as well as internal policies. We respect international standards, and conduct fair and transparent business activities with consideration for cultures, customs, traditions, and religions.
2.2 Free and Fair Business Competition
In relationships with business partners and competitors, we prohibit the pursuit of profit through illegal means and do not engage in any anti-competitive practices. Furthermore, we conduct our business activities based on free and fair competition.
2.3 Zero Tolerance for Corruption
We are committed to maintaining the highest levels of ethics and integrity and to complying with applicable anti-corruption laws in the countries in which we operate. We have zero tolerance for corruption and bribery, and we maintain a sound anti-corruption program. Provision of gifts and entertainment to government officials is discouraged and can be provided only under certain circumstances and in compliance with applicable laws and internal policies. Charitable donations, sponsorships, and political contributions must comply with applicable laws and internal policies.
2.4 Non-Involvement with Criminal Activities
We do not have, nor will we have, any associations with any organized criminal groups or be involved in other financial criminal activities, including money laundering.
2.5 Disclosure of Conflicts of Interest
We require that all Suntory Group directors, officers, and employees promptly disclose all actual and potential conflicts of interest so that such conflicts can be properly addressed by Suntory Group.
2.6 Compliance with Import/Export Controls and Sanctions
We comply with all applicable laws and regulations, embargoes, and other restrictive measures of each country in which we operate, including import and export controls and economic, financial, or trade sanctions.
2.7 Records and Disclosures Related to Corporate Activities
We are committed to maintaining sufficient internal controls. We are also committed to recording and, when required, disclosing financial and non-financial information related to corporate activities, that accurately reflects the true state of Suntory Group. We ensure that all tax obligations are properly satisfied on the basis of such records.
3. Contributing to Society
As a good corporate citizen, Suntory Group strives to make a positive impact on society.
3.1 Contributions to Communities and Society
We collaborate with stakeholders to engage in communities where we conduct business and contribute to the solution of local needs. In doing so, we strive to inspire a harmonious lifestyle within the communities and society.
3.2 Support for Employee Activities
We actively encourage our employees to volunteer and participate in other social contribution activities.
4. Conserving the Environment
We at Suntory Group strive to conserve the global environment and ensure that a sustainable society rich in biodiversity and harmonious with nature is preserved for future generations.
4.1 Conservation and Restoration of Ecosystems, Including Water
As a company that relies on water and agricultural products, we understand that water is the most vital resource for our business operations. We treat water with the utmost care, and we take pride in our efforts to conserve and restore the ecosystems in the areas from which we source water and raw materials.
4.2 Promotion of a Circular Economy and Reduction of Environmental Impacts
We strive to promote a circular economy and reduce environmental impacts across the value chain by using resources efficiently and reducing greenhouse gas emissions.
4.3 Engaging with Society
In pursuit of a vibrant, sustainable society, we collaborate with our stakeholders, engage in dialogues with local communities, and transparently disclose our progress.
5. Creating a Positive Work Environment by Respecting Human Rights and Diversity
We at Suntory Group respect all human rights and diversity, and we strive to create a work environment where employees feel engaged and motivated.
5.1 Prohibition of Child Labor and Forced Labor
We strictly prohibit the use of child labor, forced or involuntary labor or any other illegal labor practices in any of our business activities.
5.2 A Workplace Free of Discrimination and Harassment
We respect the human rights and dignity of individuals and aim to create a workplace environment free from any discrimination based on race, religion, sex, gender identity, sexual orientation, age, nationality, language, disability, social origin or any other status protected by applicable laws and internal policies. We do not tolerate any forms of discrimination, harassment of any kind (including sexual harassment), or abuse. Due attention will be paid to safeguarding the privacy of all those affected.
5.3 Freedom of Association
We respect employees’ basic rights to freedom of association and to create and join organizations of their own choosing.
5.4 Positive Work Environment
We aim to establish a workplace where employees can maintain both physical and mental well-being and work safely.
5.5 Open and Inclusive Work Culture
We strive to foster an inclusive workplace culture where everyone can act freely and openly express their opinions, while respecting each other's viewpoints and positions. Additionally, through active communication, we aim to build a cohesive and collaborative work environment within Suntory Group.
5.6 Challenge and Growth
We enable the personal growth of our employees by encouraging them to set and achieve challenging goals and feel pride and a sense of responsibility towards their work.
6. Protection and Use of Corporate Assets
We at Suntory Group strive to appropriately safeguard, manage, and utilize company assets, including any information we hold, while respecting the rights of third parties.
6.1 Management of Corporate Assets
We properly manage our corporate assets, both tangible and intangible, and strive to protect them from safety threats such as natural disasters and cyber-attacks. In addition, we require that our assets are only used for appropriate business purposes.
6.2 Appropriate Use of Information
We take reasonable steps to appropriately obtain, use, store, and dispose of personal and/or confidential information. We do not share confidential information within the business other than on a “need to know” basis, nor do we engage in the use of any such information for unlawful purposes, including insider trading.
6.3 Security of Intellectual Property
We secure and defend our intellectual property, we respect the intellectual property rights of others, and we will not knowingly violate those rights.
6.4 Proper Use and Application of New Technologies
We proactively incorporate innovative technologies to create new value and require that such technologies be used securely and reliably with high ethical standards.
6.5 Responsible Conduct of External Communication
As members of Suntory Group, we understand that all public statements, social media activities, and the information we share in different circumstances can affect the reputation of Suntory Group. We remain constantly aware of this fact and promote responsible conduct at all times in public or external communications.
Administration and implementation
SCOPE AND APPLICATION
- 1.The Code applies to all directors, officers, and employees of Suntory Holdings Limited and its group companies (Suntory Holdings Limited and its group companies are collectively referred to as “Suntory Group” and the “Group Companies”, and individually as a “Group Company” throughout the Code).
- 2.The senior management of each Group Company shall ensure compliance with the Code by modeling the behaviors embedded in the Code, promoting the Code within their respective Group Companies, and establishing effective governance systems to implement and uphold the Code. Each Group Company may establish and implement its own policies, guidelines, manuals, and other documents to support the Code. Such policies, guidelines, manuals, and other documents should not contradict the Code.
- 3.The Code is not a substitute for applicable local laws, regulations, or industry codes in the countries where Suntory Group operates. When applicable local laws, regulations, or industry codes are more restrictive than the Code, the more restrictive requirements shall apply to the relevant Group Company.
- 4.Suntory Group requests that any third party acting on behalf of Suntory Group or any Group Company complies with this Code. We also encourage business partners of Suntory Group to understand and respect the provisions in the Code.
REVISION AND ABOLISHMENT
The revision and abolishment of the Code shall be agreed upon by the Global Risk Management Committee and approved by the Board of Directors of Suntory Holdings Limited.
DEPARTMENT IN CHARGE
The Legal & Compliance Department of GRC Division, Suntory Holdings Limited (hereinafter, “The Legal & Compliance Department”), is responsible for the content and interpretation of the Code. The Legal & Compliance Department supports the Group Companies in the implementation of the Code.
REPORTING OBLIGATIONS, NON-RETALIATION & DISCIPLINE
It is the personal responsibility of all Suntory Group employees to be familiar and comply with the Code. If any employee believes that any Suntory Group director, officer, employee, or third party acting on behalf of Suntory Group has violated or may violate the letter or the spirit of the Code, any other Suntory Group policies, or applicable law, they are required to report such activity through the reporting channels of their Group Company. Information reported and the reporter’s identity will be kept confidential to the extent possible and in compliance with applicable personal privacy laws, while still allowing appropriate investigation by Suntory Group. Suntory Group prohibits retaliation against anyone who reports in good faith a known or suspected violation. Violation of the Code may result in disciplinary action, in accordance with applicable internal rules of each Group Company or local laws and regulations, including termination of employment.
- Suntory Group’s Code of Business Ethics (Japanese)

- Suntory Group’s Code of Business Ethics (English)

- Suntory Group’s Code of Business Ethics (French)

- Suntory Group’s Code of Business Ethics (Spanish)

- Suntory Group’s Code of Business Ethics (Portuguese)

- Suntory Group’s Code of Business Ethics (Polish)

- Suntory Group’s Code of Business Ethics (Dutch)

- Suntory Group’s Code of Business Ethics (German)

- Suntory Group’s Code of Business Ethics (Latin American Spanish)

- Suntory Group’s Code of Business Ethics (Brazilian Portuguese)

- Suntory Group’s Code of Business Ethics (Simplified Chinese)

- Suntory Group’s Code of Business Ethics (Traditional Chinese)

- Suntory Group’s Code of Business Ethics (Korean)

- Suntory Group’s Code of Business Ethics (Thai)

- Suntory Group’s Code of Business Ethics (Vietnamese)

- Suntory Group’s Code of Business Ethics (Malay)

- Suntory Group’s Code of Business Ethics (Indonesian)
